Content Marketing has evolved over the years, and attempts to woo future customers with traditional self-praising ads are just not adequate. Customers want to know more about your product, interact with you, and see if they are getting value. It is only then, they will become advocates of your brand and buy your products and services. Thus, content marketing is a means of achieving this trust and building a long lasting relationship.
Make a top 20 list
You can start off by making a ‘Top-20’ listing; search the web for top Bloggers, Tweeters and Instagram influencers, for your particular field. You can provide detailed information about these 20 people and what is so special about them. Let the audience know why you are so interested in their blog. Be genuine and make it interesting. You may also tag these influencers, in your postings. Some of these influencers may even re-tweet you, thus giving a lot of traffic back to your website and even improving its SEO value.
Answer industry specific questions
Content writing is all about providing value. People are always on the lookout for valuable information. You can answer various doubts pertaining to your industry via forums like Quora as well as your own blog. People will thus, get to know you by reading your answers and this helps you gain the reputation of being an expert in your chosen field.
Let the world know your Team
Interview your own team member. Let the audience know what an average day in the office, feels like. Talk about their aspirations, dreams, life and current affairs. Your fans and visitors on social media, as well as your blog, will realize that they are not dealing with machines, but human beings.
Reveal your new products (sneak peek)
Reveal your new products to your audience first! They will feel special by your gesture and love to be the first ones to start the buzz.
Make a tutorial video about your product
Make a video about how your product is used. Not every product needs a tutorial for usage instructions, as people will usually be familiar with them. However, if it is a new and revolutionary product, about to take the market by storm, it doesn’t hurt to show the world how it actually works. And the video will definitely generate a buzz!
Have a 50% OFF sale
Nothing sounds dearer to the human ears than hearing someone say “FREE” OR “50% off”. So capitalize on these magical words, and announce a 50% sale. Also make sure it is for not more than 3 days; create a sense of urgency! Make a nice graphic, put it on your website and watch the magic happen!
Hold a contest
Outside of a 50% sale, the other word which generates an equal amount of interest is “Contest”. Plan a contest for your fans. It may be as simple as taking a ‘Selfie’ with your product and posting it on social media. You may use the services of Gleam, in order to increase the chance of your contest being shared and becoming viral.
Participate at an event and write about it
People love to hear valuable tips as well as experiences of others in the same field; you may include such topics to make your content writing all the more interesting. For example, if you were at a trade show, you may re-collect your experiences there and write a blog about the whole trade show participation. You may even compose a point wise checklist of the “Do’s and don’ts about trade show participation”.
Share the inspiring story of how you became an entrepreneur
People crave for inspiration, and if it is coming from people of their own field – then there is nothing like it! Share your story and tell the audience about what inspired you to start off on your own. Tell them about the difficulties you faced and how you overcame them to setup your own business. Let them know, what it takes for a business to succeed.
These are the different ways in which you can use content marketing to provide value as well as market your products and services.
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