9 Essential Elements of any Affordable Website Design

Business presence online is a must in today’s era of smartphones and internet. Communication through digital media goes a long way in ensuring the success or failure of your product. Just because you don’t have a big budget as corporate houses do shouldn’t hold you back. But at first you need to understand the basics of what all makes a great website. In this article we break down the essential aspects of a website that can come across as affordable website design.

A Clear and Concise Pitch

Research shows that visitors often enter and leave sites within fraction of ten seconds. So how do you grab their attention, make them read to convey about what you do, why you do, and importantly why should they choose your product and continue doing business with you when they could move on to something else. To prevent them for moving elsewhere you need to present your information in succinct way. Information should be brief and up to the point in simple language and be prominently displayed on your homepage.

Well Defined Call to Actions

What you generally expect visitors to do when they click on your website? Keeping that in view you need to create a clear call to actions which will prop your visitors to go ahead further which can possibly convert to the sales that you are looking for. A good way of doing this is by placing your phone number prominently displayed on the right corner of each page, complete contact details in the footer or on the sidebar and incorporating buttons next to sales messages to prod them in the right direction.

A Creative ‘About Us Page’

This page needs to be attractive enough to hook your visitors. Your company profile should be as crisp and clear as possible. Focus on what is special about your company. You may perhaps tell about how you excel in customer services, may be put some testimonials from your customers, and the list of staff members with their email id and phone numbers (optional) so that visitors can directly approach them in case of any doubts relating to some specific products which they want to buy.

Consistent and Quality Content

An attractive and easy to read content is a core part of marketing. Customers before buying any product will also read the product description and reviews. So you need to upload the best quality description which is free of grammatical and spelling errors. You also need to place on top positive responses to your product from customers who are using your products. This will enhance your brand value. Hire a good writer with content developing experience who can convey your message suitably to the customers and keep them engaged.

An Attractive Design

While content is one element, design is the second element that needs to be considered and presented carefully. An attractive design will engage your visitors more than an unattractive one. Those who do browsing will find it pleasant if the designs such as logo, pictures, attractive font sizes, colour combinations and other animations including the arrangement of the layout are done in a professional way. Visitors will definitely spend more time on your website. Graphics and menus leave a lasting impression on your visitor’s mind and this also builds up your brand.

Having an Intuitive Visitor Experience

It is very important to gauge the mindset of your visitors when they visit your site. You should put yourself in their shoes and start asking questions that they might ask. You need to keep ready the perfect answers for the same. The answers should be straightforward and stick to the point.

A Responsive Design

Mobile users comprise a larger segment of website visitors as they could browse it even while travelling or on the move. So your website design shouldn’t look awkward on their handsets. To ensure this make the website a responsive one. The web version should display optimally on mobile devices.

A Secure and Stable Platform

The platform that you choose to build your site will have a big impact on how you and your customers interact. It is important to build a platform that can work well for both you and your clients. The website shouldn’t hang or work slow. Your sales and marketing team should find it easy to quickly add products, content, pictures, videos and any other descriptions as well as implement changes to the new features with minimal hassle. Visitors should enjoy seamless connectivity on your website without encountering pages that don’t load, script errors, etc. Use a content management system which is well established and reputed and has a good support network and is well maintained and updated by the creators.

Hire a Professional Cheap Web Site Design Firm

A cheap website design company which has got a vast range of experience of working with various businesses can bring a lot for you on the table. They will have the knowledge and experience of SEO, how to market the content, how to convert visitors to buyers, and how well to target new markets.

Look for a company which has got a large portfolio of having done relevant work in your field. A team that is easily and readily accessible and who knows things that you may perhaps oversee would be great to work with. Of course you need to ensure that the services which they offer fall within your budget. Making the right choice can lay the foundation for the success of your business.


Setting up a affordable website that could be successful is no doubt a daunting task as you need to keep a balance between your budget and your need to have a highly functional website. However, if you are able to cope up with these challenges it can ensure you that your site gets a good number of returning visitors, great search engine ranking, and greater overall credibility as against that of your peers. Credibility is something which is tough to get. A professional site design which is simultaneously affordable can pay you very rich dividends in the long run.


We’re an affordable web design agency with a passion for bringing amazing digital projects to life. Tight budget? We get it. We’ve been helping customers maximise value from their web design projects for more than 10 years – that’s a lot of internet years!

Locations & Services

Providing Cheap web design Auckland and Christchurch wide for over a decade, we are experts at keeping the costs down while delivering high-quality websites. As a full service digital agency we specialise in website design and development, online marketing services, mobile responsive design, e-commerce services and SEO services. We are trusted by more than 7000 small businesses Australia and New Zealand wide.

content marketing strategy

9 Content Marketing Ideas for Success!

Content Marketing has evolved over the years, and attempts to woo future customers with traditional self-praising ads are just not adequate. Customers want to know more about your product, interact with you, and see if they are getting value. It is only then, they will become advocates of your brand and buy your products and services. Thus, content marketing is a means of achieving this trust and building a long lasting relationship.

Make a top 20 list

You can start off by making a ‘Top-20’ listing; search the web for top Bloggers, Tweeters and Instagram influencers, for your particular field. You can provide detailed information about these 20 people and what is so special about them. Let the audience know why you are so interested in their blog. Be genuine and make it interesting. You may also tag these influencers, in your postings. Some of these influencers may even re-tweet you, thus giving a lot of traffic back to your website and even improving its SEO value.

Answer industry specific questions

Content writing is all about providing value. People are always on the lookout for valuable information. You can answer various doubts pertaining to your industry via forums like Quora as well as your own blog. People will thus, get to know you by reading your answers and this helps you gain the reputation of being an expert in your chosen field.

Let the world know your Team

Interview your own team member. Let the audience know what an average day in the office, feels like. Talk about their aspirations, dreams, life and current affairs. Your fans and visitors on social media, as well as your blog, will realize that they are not dealing with machines, but human beings.

Reveal your new products (sneak peek)

Reveal your new products to your audience first! They will feel special by your gesture and love to be the first ones to start the buzz.

Make a tutorial video about your product

Make a video about how your product is used. Not every product needs a tutorial for usage instructions, as people will usually be familiar with them. However, if it is a new and revolutionary product, about to take the market by storm, it doesn’t hurt to show the world how it actually works. And the video will definitely generate a buzz!

Have a 50% OFF sale

Nothing sounds dearer to the human ears than hearing someone say “FREE” OR “50% off”. So capitalize on these magical words, and announce a 50% sale. Also make sure it is for not more than 3 days; create a sense of urgency! Make a nice graphic, put it on your website and watch the magic happen!

Hold a contest

Outside of a 50% sale, the other word which generates an equal amount of interest is “Contest”. Plan a contest for your fans. It may be as simple as taking a ‘Selfie’ with your product and posting it on social media. You may use the services of Gleam, in order to increase the chance of your contest being shared and becoming viral.

Participate at an event and write about it

 People love to hear valuable tips as well as experiences of others in the same field; you may include such topics to make your content writing all the more interesting. For example, if you were at a trade show, you may re-collect your experiences there and write a blog about the whole trade show participation. You may even compose a point wise checklist of the “Do’s and don’ts about trade show participation”.

Share the inspiring story of how you became an entrepreneur

People crave for inspiration, and if it is coming from people of their own field – then there is nothing like it! Share your story and tell the audience about what inspired you to start off on your own. Tell them about the difficulties you faced and how you overcame them to setup your own business. Let them know, what it takes for a business to succeed.

These are the different ways in which you can use content marketing to provide value as well as market your products and services.

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