Why SEO Can’t Stand Out without Content Marketing

Search Engine Optimization (SEO) and Content Marketing go hand-in-hand in publishing world. Content marketing is the future of SEO. Both rely on each other for success. This deadly combination can get you listed on Google quite quickly and in real short time. Learn the basics of both and the synergy will allow your piece to perform better than ever before. As we all know content is the driving source for internet users as well as businesses and to build a brand these two parameters play an important role. Traffic to your site will give you more opportunities to get real leads and this could well establish a solid database many of who would be your loyal customers.

Learning the basics

For many the terms content marketing and SEO could be still an unexplored area. Let us unwind what it is after all for those of you who are beginners:

Content marketing is all about bringing your thoughts to your audience, in short terms, convey the message that you want to communicate through posting or mailing of valuable content which is in sync with your brand and this could be disseminated through various mediums such as social media channels, print media, online media, blogging, talk forums, advertisements, and so on.

SEO is building up of pieces of information which could lead more visitors / traffic to your site. Snippets of information are often highlighted or broadcasted to attract more business visitors for your business.

The Difference

Although the objective of both SEO and content marketing is the same, i.e. to increase traffic to your website, there are certain inherent differences that you can find when the functions of both are examined closely. Often, SEO is narrow and somewhat technical and whereas content marketing embraces a broader hemisphere. It is much larger and holistic in its approach.

So are they two different entities and should not go hand in hand? No. In practice they should work together, overlap, cohere and blend well to complement each other. Many think that content marketing will eliminate SEO. In reality this is not so. The only way to implement a successful content marketing strategy is to incorporate SEO as part of the process to build the brand and establish it in the market. The results may be limited when both are separated.

The Similarities

SEO and content marketing are in the same boat:

  • Both aim for more readers, visitors and customers.
  • Both need to follow search engine rules to gain success.

How They Work Together?

We need to understand how they come together to promote content as a whole.

SEO needs keywords: SEO content is nothing but certain important keywords. The editor or writer carefully analyzes and researches those words and use them in the written piece. You need to track the ranking of them in the SERPs before strategically placing those keywords in your articles and blog entries. However, you need to ensure that you don’t overdo in your enthusiasm and put your piece at risk. Over-optimizing can harm you and put your page at risk. You could be blacklisted by Google and penalized. So you need to maintain a balance and learn how to put SEO and content marketing work in tandem with each other. The harmony needs to be maintained.

Linking it

There are many ways through which you can get links to your article but the best option is to build links by publishing content which is worth linking to naturally. This is the best way to do since it will ensure your continuous SEO success and you will find a natural increase over the long lifespan for your content once public starts taking a liking to what you put up.

SEO is onsite technical optimization, content marketing is great UX

Apart from optimizing blog articles, SEO is also known for optimizing the robots.txt, enhancing metadata, utilizing proper tags, and constructing a strategic sitemap. Technical SEO components should serve users and promote the content that you post online. For example, you create a good sitemap so that people can easily navigate the content or you need an optimized robots.txt so search engines can crawl your site better which as a result enable readers to find the content that you put up meticulously.

Maintaining Consistency

SEO consumes time and effort and therefore it is necessary to keep up the consistency in creating content marketing. You need to keep it going to make your product eye catchy and enter into the minds of your customers which will eventually build the brand.


Search Engine Optimisation in actual terms is content marketing and content marketing is actually SEO. Your e-commerce page will require SEO and content marketing to attract visitors to your site. It is a tough job to create fresh and attractive content, more so when you have higher business priorities to focus on. In case you find it tough to create articles on your own then you could hire a good writer to help do this job for you or get in touch with a reputed SEO service provider to help you with combined SEO / Content marketing efforts and help bring the two into a perfect harmony.

Looking for Affordable SEO Services in New Zealand: Click here

content marketing strategy

9 Content Marketing Ideas for Success!

Content Marketing has evolved over the years, and attempts to woo future customers with traditional self-praising ads are just not adequate. Customers want to know more about your product, interact with you, and see if they are getting value. It is only then, they will become advocates of your brand and buy your products and services. Thus, content marketing is a means of achieving this trust and building a long lasting relationship.

Make a top 20 list

You can start off by making a ‘Top-20’ listing; search the web for top Bloggers, Tweeters and Instagram influencers, for your particular field. You can provide detailed information about these 20 people and what is so special about them. Let the audience know why you are so interested in their blog. Be genuine and make it interesting. You may also tag these influencers, in your postings. Some of these influencers may even re-tweet you, thus giving a lot of traffic back to your website and even improving its SEO value.

Answer industry specific questions

Content writing is all about providing value. People are always on the lookout for valuable information. You can answer various doubts pertaining to your industry via forums like Quora as well as your own blog. People will thus, get to know you by reading your answers and this helps you gain the reputation of being an expert in your chosen field.

Let the world know your Team

Interview your own team member. Let the audience know what an average day in the office, feels like. Talk about their aspirations, dreams, life and current affairs. Your fans and visitors on social media, as well as your blog, will realize that they are not dealing with machines, but human beings.

Reveal your new products (sneak peek)

Reveal your new products to your audience first! They will feel special by your gesture and love to be the first ones to start the buzz.

Make a tutorial video about your product

Make a video about how your product is used. Not every product needs a tutorial for usage instructions, as people will usually be familiar with them. However, if it is a new and revolutionary product, about to take the market by storm, it doesn’t hurt to show the world how it actually works. And the video will definitely generate a buzz!

Have a 50% OFF sale

Nothing sounds dearer to the human ears than hearing someone say “FREE” OR “50% off”. So capitalize on these magical words, and announce a 50% sale. Also make sure it is for not more than 3 days; create a sense of urgency! Make a nice graphic, put it on your website and watch the magic happen!

Hold a contest

Outside of a 50% sale, the other word which generates an equal amount of interest is “Contest”. Plan a contest for your fans. It may be as simple as taking a ‘Selfie’ with your product and posting it on social media. You may use the services of Gleam, in order to increase the chance of your contest being shared and becoming viral.

Participate at an event and write about it

 People love to hear valuable tips as well as experiences of others in the same field; you may include such topics to make your content writing all the more interesting. For example, if you were at a trade show, you may re-collect your experiences there and write a blog about the whole trade show participation. You may even compose a point wise checklist of the “Do’s and don’ts about trade show participation”.

Share the inspiring story of how you became an entrepreneur

People crave for inspiration, and if it is coming from people of their own field – then there is nothing like it! Share your story and tell the audience about what inspired you to start off on your own. Tell them about the difficulties you faced and how you overcame them to setup your own business. Let them know, what it takes for a business to succeed.

These are the different ways in which you can use content marketing to provide value as well as market your products and services.

Cheeck Out here Our Affordable Website Design and SEO Services around New Zealand.