Search Engine Optimization (SEO) and Content Marketing go hand-in-hand in publishing world. Content marketing is the future of SEO. Both rely on each other for success. This deadly combination can get you listed on Google quite quickly and in real short time. Learn the basics of both and the synergy will allow your piece to perform better than ever before. As we all know content is the driving source for internet users as well as businesses and to build a brand these two parameters play an important role. Traffic to your site will give you more opportunities to get real leads and this could well establish a solid database many of who would be your loyal customers.
Learning the basics
For many the terms content marketing and SEO could be still an unexplored area. Let us unwind what it is after all for those of you who are beginners:
Content marketing is all about bringing your thoughts to your audience, in short terms, convey the message that you want to communicate through posting or mailing of valuable content which is in sync with your brand and this could be disseminated through various mediums such as social media channels, print media, online media, blogging, talk forums, advertisements, and so on.
SEO is building up of pieces of information which could lead more visitors / traffic to your site. Snippets of information are often highlighted or broadcasted to attract more business visitors for your business.
The Difference
Although the objective of both SEO and content marketing is the same, i.e. to increase traffic to your website, there are certain inherent differences that you can find when the functions of both are examined closely. Often, SEO is narrow and somewhat technical and whereas content marketing embraces a broader hemisphere. It is much larger and holistic in its approach.
So are they two different entities and should not go hand in hand? No. In practice they should work together, overlap, cohere and blend well to complement each other. Many think that content marketing will eliminate SEO. In reality this is not so. The only way to implement a successful content marketing strategy is to incorporate SEO as part of the process to build the brand and establish it in the market. The results may be limited when both are separated.
The Similarities
SEO and content marketing are in the same boat:
- Both aim for more readers, visitors and customers.
- Both need to follow search engine rules to gain success.
How They Work Together?
We need to understand how they come together to promote content as a whole.
SEO needs keywords: SEO content is nothing but certain important keywords. The editor or writer carefully analyzes and researches those words and use them in the written piece. You need to track the ranking of them in the SERPs before strategically placing those keywords in your articles and blog entries. However, you need to ensure that you don’t overdo in your enthusiasm and put your piece at risk. Over-optimizing can harm you and put your page at risk. You could be blacklisted by Google and penalized. So you need to maintain a balance and learn how to put SEO and content marketing work in tandem with each other. The harmony needs to be maintained.
Linking it
There are many ways through which you can get links to your article but the best option is to build links by publishing content which is worth linking to naturally. This is the best way to do since it will ensure your continuous SEO success and you will find a natural increase over the long lifespan for your content once public starts taking a liking to what you put up.
SEO is onsite technical optimization, content marketing is great UX
Apart from optimizing blog articles, SEO is also known for optimizing the robots.txt, enhancing metadata, utilizing proper tags, and constructing a strategic sitemap. Technical SEO components should serve users and promote the content that you post online. For example, you create a good sitemap so that people can easily navigate the content or you need an optimized robots.txt so search engines can crawl your site better which as a result enable readers to find the content that you put up meticulously.
Maintaining Consistency
SEO consumes time and effort and therefore it is necessary to keep up the consistency in creating content marketing. You need to keep it going to make your product eye catchy and enter into the minds of your customers which will eventually build the brand.
Conclusion
Search Engine Optimisation in actual terms is content marketing and content marketing is actually SEO. Your e-commerce page will require SEO and content marketing to attract visitors to your site. It is a tough job to create fresh and attractive content, more so when you have higher business priorities to focus on. In case you find it tough to create articles on your own then you could hire a good writer to help do this job for you or get in touch with a reputed SEO service provider to help you with combined SEO / Content marketing efforts and help bring the two into a perfect harmony.
