7 Tips For Successful Video Marketing

Unleashing the incredible power of video marketing even if you are a newbie can pay rich dividends. You may fail to convey about your product but a well-crafted video will do the job for you working 24×7.

Video marketing has gained more prominence as we navigate through the fourth industrial revolution. It is the best tool to communicate your ideas and your message and in the process earn for you dollars. Best is to keep things as simple as they can be. The key is to be well-versed with your objective before you start making your video.

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Why to publish a video? – This is the first question that you need to ask yourself before posting it online. Is there a requirement? The video should connect with your viewers. Often customers search online for finding solutions to their problems. It could be anything, may be buying a product, or getting rid of something which bothers them, and so can you give a solution to their suffering. If yes, then they will watch your video for tackling their ailments.

The plus point with putting up videos is that you don’t take the pain to explain again and again.

Videos will build your brand. When you are new in the market you can use videos to reach out to potential customers telling them about your company and your products.

Once they like it then they will share the video through social media platforms such as Twitter, Facebook or WhatsApp and in the way not only bring traffic to your website but also boost your sales. You do publishing and if your video is liked then public will take care of the rest.

Make your video interactive – Interactive videos attract maximum people. Comments from your audience matters. It improves your SEO. Respond to the comments, tweets, raise questions and allow your viewers to answer them in the comments section.

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Watching your video – The job is not done just by uploading the video on YouTube. You need to keep a tab on how much of your video is watched. It is important to know where your customer switches to another channel. Keeping your customer engaged is an arduous task.  To overcome this challenge it is advisable to keep your video short. No one has the time to watch an entire movie. Research has shown that videos that last around 5 minutes are the ones watched most.

Searching your video – Content is as important as visuals. A well written content will give your video meaning. People visit content and read a bit and then click on the video. Search engines cannot locate your video and if you want it to appear on search engines then content is a must. Keep an attractive headline and a punchline pulling your viewer to watch out the video for more action, introduce those like buttons – “Facebook, Tweet”, etc. which promote your video.

Read About: 9 Content Marketing Ideas For Success!

Notification of video – It is a good thing to notify your subscribers about your video. But when you upload too many videos and each time your subscriber gets notification then you are spamming him. He may discontinue watching your videos. To avoid this when uploading your video make it private and then when it is uploaded uncheck “notify subscribers” in advanced settings and then make the video public. This will ensure that you reach viewers and keep your subscriber base intact as well.

Further actions – You have succeeded in drawing their interest and now you want to retain them further. It is a challenge. This can be overcome by including links below the videos to direct your customer to find out solutions. For example, if video is about your production process then you can have a page which directs them to information about your other products. Or links such as get the exact product here or talk to an expert here will also serve well. The idea is to keep the visitor engaged on your page.

Hiring professionals – You may be taking all these steps and yet not finding success. If you are not experienced then it is difficult to find the right video marketing strategy. Video production or marketing professionals can do that for you. May be time to hire them.

Content Marketing for your Business

There are many ways to market a business. The writing good content is just one of them. If done correctly, it has the potential to single-handedly generate more leads.     

TYPES of content

A good content marketing strategy is one of the many effective ways of promoting a business. Every  effective content marketing strategy often involves various types of content or blog postings.  Below is a list of content marketing examples which are an essential component of your content strategy.

Graphics and Information

Infographics are found everywhere on the web. It is nothing but a combination of relevant images and text put together. Pictures combined with text carry more impact than just text. Images again can be classified into at least 7 types:

TYPES of content-quote post

  1. Quote Text

You can easily make images around text quotes which are present in your blog. You may otherwise use relevant quotes.

  1. Graphs and Statistics

People just love statistics and charts. They are a quickfire way to convey information, as opposed to writing an article on the same. The saying, “A picture is worth a worth a thousand words” definitely holds good here.

  1. Meme Images

This is another interesting image type. This usually consists of a scene taken from a famous movie, with the actor in a picture, saying a famous dialogue, that is tweaked to validate the point you are making.

  1. Screenshots

There is nothing close to screenshots, especially when you are explaining something to your audience. If you are a web design, graphic art, DIY, or even games website – there is no better way of getting your point across – other than a screenshot. This will invite the audience to see through your eyes and resonate with what you are talking about.

  1. Custom Graphics

There is nothing better than custom photos when it comes to attracting your audience to your products. For e.g. if you are a restaurant, you may share restaurant interior pictures with relevant description. You may also share pictures of menu items along with their names and ingredients. If you are selling T-Shirts or clothes, the audience obviously doesn’t need Stock photos. They specifically desire photos of your product.

  1. Humorous Images

Photos are given a suitable caption to achieve humorous results and imminent virility. Funny pictures again have a tendency to go viral.  Apart from virility, a dash of humour can actually be humanising; you will be perceived as approachable human beings and not just any other business. These posts can also be shared on twitter, Facebook, Pinterest, Tumblr and Google plus, apart from your blog.

Thus, we can have different types of image postings as part of our content marketing plan or blog to make it more interesting.

TYPES of content-video

Great Videos

Videos are definitely very popular amongst internet users. Every day, about 4 billion videos is watched on YouTube. It has a following of 1 billion people. A motion video expresses a concept more beautifully and when it is combined with voice over and music, it has the ability to inspire people to act on it. You may upload the video to Vimeo, YouTube or Dailymotion. There are again, different types of videos which may add variety to your blog:

  1. Explainer Video: This video can also be put on your home page, apart from your blog. People love to see introductory videos about your business, your products and services, rather than having to read about it by clicking 3 – 4 different links. This video sets up your value and proposition; the viewer will gauge you based on your video, so make sure it is done professionally.
  1. Product Demo: You may have a short product demo made for your latest products. Many companies have seen a surge in sales, thus using product videos to their best advantage. The video can even be as simple as removing the  cover like it is done in a car launch, or perhaps removal of the wrapper – thus displaying your product to the audience. 
  1. Testimonials: Testimonials are a way of adding a touch of authenticity to your products and services. People would love to see real people speak favourably about how they benefitted from your product, rather than read written reviews. 
  1. How-to Videos: These are a very popular class of videos, and when done rightly they go viral. Your audience loves how to videos, and when you show them how to get what they want, then they will love you. The result? You go Viral!

Relevant Book Reviews

You may read the latest books in your niche subject and post a review of the same on your blog or social media; by doing this on a consistent basis you will gain more knowledge and obviously be regarded as an authority in your respected field.

TYPES of content-feedback

Invite Customer Reviews

Having customer reviews on your site generates trust. It is always good to have video reviews. But for some reason, if you cannot have them, make sure you have them emailed to you. Also, make sure that the review contains their name and snap, just to prove that they are real people. Positive reviews lead to positive results. However, make sure, that these reviews are a mix of positive and negative ones; and never delete negative reviews. If you have 100% positive reviews on the site, then they will look fake and tailor-made.

Building Top 10 Lists

Produce a list of, “Top-10 or 20 Best or 25 Point Check List”. For example, if you are dealing with body building supplements, you may produce the following lists – to generate engagement. Check out the below examples.

  • Top 10 biggest bodybuilders of all time.
  • 20 best protein foods for building muscle mass.

The audience is very fond of such lists and they even tend to go viral.

Internal Linking

Always provide links to a few other articles in your blog, at relevant places in the blog post. This will make sure that your other blog articles also get traffic and the user feels that he has come to a one-stop-shop for knowledge in that given field.

We can thus use different types of content marketing examples in getting our message across to the right people and can bring valuable inbound traffic and leads. A content marketing strategy should include different types of postings, to resonate with different types of audiences and make an impact.