How to Optimise Your Landing Page

Optimise Your Landing Page helps you different ways.Almost all businesses with a website, also need a perfect landing page in order to convert online traffic into leads and sales. So, how do we go about creating a perfectly optimised landing page? Here are some tips.

A perfectly optimized landing page helps generate more conversions from the incoming web traffic. It ensures that the customers stay on the page for a longer time and get the message it is trying to convey. So how do we make sure that our landing page becomes ‘the perfect one’ for getting leads? Given below are a few landing page best practices.

Make it Easy

The information on the web page must be clear; a visitor must be shown why he is there and what action needs to be taken. There shouldn’t be any unnecessary clutter on the site like excessive text or pictures. The website must look neat and tidy.

Make it Point wise

Have information displayed on the landing page in the form of bullets. Bullet points are easily understood by people; they contain the gist of the message you are trying to convey and are easily readable.

Whitespace and its Importance in Optimization

Whitespace is absolutely essential in increasing the number of conversions. The visitors can easily be directed to check out your offer, see the benefits; read the testimonials and perform certain actions. Whitespace makes sure that they go about it without any confusion or risk of getting lost in the website’s clutter.

Good Imagery

Images are definitely very pleasing to the beholder. The website visitor will definitely be impacted by the images apart from the message you are trying to convey.

Contrasting Colors and Good Font

Always use a light background with a contrasting Text color. A good font will make it easier for your ‘call for action’ to really stand out.

Obey the 5-second Rule

You must possess a ‘Killer page’ to convert your visitors within 5 seconds. If you fail to so, it indicates that your prospective client has defected to a competitor’s website.

Have a clear CTA

Your Call to Action (CTA) message must prominently appear on your optimised landing page. People must not be left stranded, searching for it. Therefore, make it bigger and allow it to stand out.

What’s your USP? Why the Urgency?

Make a clear point of why clients must choose you and nobody else. Make your Unique Selling Point (USP), clear and convince the visitors what they will lose, by not taking action. Make statements like:

Get 50% DISCOUNT on our services
Offer EXPIRES in 48 hours
10 Pieces left
Offer open till stocks last!

Make it convincing

Let the web visitor know the importance of what he stands to gain by becoming your customer. You must be able to convince him why he should care about your offer and what he stands to lose by opting out.

Check out your Competition

Visit the landing page of your competitors and check out what they are doing better. Also eliminate their defects or bad things by cross checking the same on your landing page. You may also get the inspiration to do much better, once you check out their websites.

Deliver as Promised

Do not over sell yourself. Make promises that you can fulfill. That will make your customers happy. Always give them a little more than they expect. Their goodwill will result in word-of-mouth marketing, i.e., they will tell their friends about you. It is obviously the best kind of marketing you could ask for.

Consistency

The offer on your landing page must be consistent with those on all the remaining media, like a website, brand materials and collaterals. Inconsistency in any of these can create confusion and lack of trust among customers.

Customer Testimonials

Show customer testimonials with full name and picture. After all, people will believe what other customers have to say about your product.

User friendly Forms

Do not use too many ‘compulsory’ fields in your form. Just the name and email address should be compulsory. Too many compulsory fields will definitely cause the visitor to give up filling the form midway and move to another website. Following the above landing page best practices, will help you create a ’Killer landing Page’ which can help in the conversion of web visitors into business leads.

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What are the best captions for your Instagram photos?

Instagram is your best bet if you want to transform your normal-person status into that of a celebrity. All you may need is a smartphone, good photos and great captions.

Instagram as we all know, is a place where we find great photography, usually done by amateurs. It has the rare capability of making ordinary people into celebrities, by the sheer quality of photos that they share.

However, the quality of photos is not enough to skyrocket your status and make your posts go viral. You need one more ingredient, and that is ‘Great Instagram Titles’ or selfie captions. That way, people will understand what you are trying to say and identify with it. If you are a small business and want to use Instagram to connect with people at a more personal level, then great captions accompanied by good photos are a key to success.

Here are a few tips to write good Instagram captions:

Don’t rush it: Think of several selfie captions and write them down. Ask your co-workers or family members, about what they think it and how it can be improved. Make sure that your caption is great, before posting it. It is true that Instagram postings should be spontaneous and done in real time. However, as per the latest Instagram algorithm update, posts having a higher level of engagement, are the ones which will be shown on your followers’ news feed. The posts which have great titles will obviously generate more engagement and likes besides having a higher chance of going viral.
Comment on your own post: You may use your unique hashtag followed by a short caption.

Although Instagram allows for 2200 characters, don’t fill up the whole space with hashtags. They can either serve as a distraction or as a turnoff. If the hashtag doesn’t fit well with the caption, it can be put at the end. You may use a maximum of 4# hashtags.

Generate a call to action: Users usually respond to verbs that encourage them to take some sort of action. Your picture or posting may be in the form of a quiz question, prompting viewers to enter the right answer in the comments section. You may also ask fans to tag themselves and their friends by taking selfies in your retail outlet and stand a chance of winning a gift hamper. Likewise, there are many ways to encourage users to like, share and comment on your posts.

Make sure your hashtags are not too small: Load these hashtags in such a way that the visible part is enticing enough for the visitor to click on ‘more’. Do not limit yourself by attempting to make the whole Hashtag visible, by keeping it very short.

Don’t use a hashtag with every word that you type: Use relevant hashtags and get the feel of being part of the bigger picture. However, make sure your hashtag is relevant to your subject. For E.g., if you are a restaurant owner in Australia and posting food pictures on Instagram, don’t include the tag #WWE or #SummerSlam as it’s not related to food in any way (although the wrestlers don’t mind eating). You may instead, try a slightly more relevant hashtag like #Breakfast and #Food.

Get the basic grammar and capitalisation right: Avoid spelling mistakes. Good grammar is still in fashion, and my guess is that it will remain so for a 2 – 3 more aeons.

Photos without captions are OK if you are a celebrity: When you write captions, you are basically competing for attention. Make your pics have an attention grabbing caption! If you are a celebrity, however, you may skip this point.

Have a unique caption style: It should be unlike any other and consistent. Make it short, intriguing, and interesting enough, to draw a response from followers.

Is it necessary to link your photo? Ask yourself this question before linking it. You may do so if necessary. Links may be placed in the website section of your bio description, and your caption may point towards the same. The only drawback with links is that they lead the user away from the Instagram Application.

Tag people in the photograph: If it is the photographer of the picture, you may tag them and give credit; you may also tag relevant people who were part of that photo shoot.

Add Mentions to your Instagram Caption:‘Mentions’ are a way to give back to the Instagram community. You may ‘Mention’ other Instagram users, and showcase each other’s pictures to your audience and thus show your ‘Insta-love’ for each other. Instead of just tagging them, make sure you include their handle in your caption as well. This enables your followers to visit their profile too!

Have some fun, add Emoji’s: Make your posts slightly more colorful by adding Emoji’s; let your posting radiate more emotion. However do it sparingly, and just enough to make things interesting.

Instagram’s popularity is growing by the day, and it is definitely not a bad idea to use this great platform and get yourself or your small business noticed by a “small chunk” of its 400 million users! Knowing how to write good Instagram captions for your photos, can go a long way into making it a reality.

How do you promote your Business with Mobile Internet Marketing?

Mobile internet marketing, which also includes App marketing, can help you drive engagement to your brand, grow your customer database and get more sales.

It is a well-established fact that more than 50% of web visitors browse through mobile devices. In fact, Amazon.com has recently released stats that showed that 60% of the users did their purchasing in the recent holiday season over the mobile. That amounted to around $1 Billion in sales for Target.com.

A strong mobile marketing strategy is a must. According to target.com, it was reported that more than 60% of its traffic from November to December 2015 came through mobile devices.

In order to benefit as a business owner from your mobile internet marketing strategy, here are a few tips for having a mobile friendly website:

1.Have the right set of keywords

Keep the keywords phrases to a minimum of 3 words, don’t go beyond that. Also, make sure that you make use of local terms along with the keywords. That way, you will be more visible in local searches.

2.Provide contact information

If your business has a physical office, then provide the exact address and location details. Make sure that you include a map. This will enable your customer to find you locate you more easily. If you need to register on Google maps, go ahead and do so.

3.Incorporate the offers on-site

Once you have a campaign running, you also need to have offers incorporated onto your mobile site. Along with the offers, also, place an opt-in form for users to register and receive future promotional offers.

4.Be device friendly

Make sure that your mobile website is compatible with all devices. Update your code, in case, a new device comes along, so that users of this new device don’t miss out on any of your offers.

5.Location-based mobile internet marketing strategy

According to stats, shopping takes place within a 15 km radius of a consumer’s residence. Hyper-localized or location-based mobile advertising, uses data analytic tools and IP geo-location technology to influence social data insights and location data. Make sure that you use this new technology to target people based on their ‘current’ geographical location.

SMS Mobile Marketing

There is a myth that SMS mobile marketing is full of rules and regulations and there are a lot of cases pending in the courts where people have these businesses ‘cornered’. The fact is that SMS marketing is like any other channel like social media and email, where certain rules and regulations (classified under “common sense” category) do apply!

A few SMS tips:

Your SMS campaign has two parts (a) keyword and (b) short code
It also includes a call to action
Add incentives as part of your message ($20 off or 50% OFF)
Make sure you have an opt-in message first so that only willing customers will be part of your list.
As your campaign goes along, analyse how it is going. Also, have a consistency about your campaign and don’t stop all of a sudden.
You may thus, send them relevant offers if they are presently very close to your location using hyper-localized SMS mobile marketing.

Using Whats App and We-chat

You may also use popular chat applications as part of your marketing campaign

If you are targeting Chinese, then get your advertisement on WeChat
If you are targeting India or Singapore, you need to know that WhatsApp is a very popular means of keeping in touch
You may use such popular Apps as marketing platforms and run some popular contests to encourage people to share these contest pictures across their contacts in their network.

Thus you can have the vast expanse of the mobile world at your disposal, and make the best of it using a proper mobile strategy, and incorporating the above-mentioned tips.

When and where do we reach these mobile users with our ads or online campaigns?

According to stats over 90% of these users have the mobiles with them 24×7. That means they can be reached anytime with our ads and online marketing campaigns.

Customer Service

Most of the online products involve shipping, handling, and door delivery; thus, the consumers need you to be there when they have clarifications or complaints. There is no space for a mobile “dead air”. The services must be managed efficiently and appropriate communication channels must be kept open, all the time!

There are so many innovative ways to do mobile marketing and so much literature written about it, that most people really don’t know where to begin. Here are a few more ideas:

Discovering new ‘mobile habits’

For e.g., taking a “Selfie” is a popular hobby, it can be exploited to serve your business ends. Photo contests can be held, where people click selfies with your products and stand to win goodies.

Selfie Campaign called #KissForPeace

Axe Deodorant capitalised on this selfie craze on Valentine’s day in 2014. Going with their tagline, “Make love, not war”, they asked couples to take selfies of them kissing each other, in order to support their cause for peace. This generated 10,000 tweets on Twitter and 8,000 on Instagram. The company also cross-promoted this contest on other media like TV and even the Billboards in Times Square.

The IKEA way

Ikea has recently come up with a mobile Application (App) , where you can take pictures of your home, and then place the desired furniture (from the 3D IKEA catalogue) in that space and see how it looks. Now this can automatically attract lots of signups and downloads, product awareness as well as sales.

Mobile App marketing – develop an innovative App

You may plan your mobile app marketing strategy along those lines. For E.g., if you modify cars, then you can have a similar application which can do the below tasks.

Users will be able to select their car model from the 3D – library display in the app.
They can choose to colour the car according to their choice
They can add a spoiler, bumper, halogen lights, and other accessories, carpets, seat covers etc, and see how their car looks like thanks to the App’s realistic 3D simulation capability.

Having an ‘app marketing strategy’ results in the below advantages:

You will be visible to your prospective customers all the time.
It is a direct marketing channel, where your services and products can be got at the touch of a button.
You can also be sending updates and offers directly to customers.
More the app gets downloaded, more is your customer database – it is as simple as that!

If all these ideas are confusing and still you don’t know where to start, then look around to find a success story and take-off from that point. Success in the world of internet mobile marketing is just a matter of spotting the opportunity when it comes along and making the most of it before your competitors do.

Do’s and Don’t s of Facebook Marketing for Business

While using Facebook marketing to your business, certain unwritten rules need to be followed to make sure things run smoothly.

Facebook dos and don’t s copy

It is a well known fact that Facebook can help your business reach a bigger audience. In fact it is the biggest audience. So, how do you go about it? How do you leverage the power of Facebook, in the right way? What are the Do’s and Don’ts of Facebook Marketing? So here we go…

Do’s: There are many things to do, when it comes to marketing your business on Facebook. Below is a list of must-do things.

Have a good thumbnail

A thumbnail or profile picture can be something which identifies you. It can be a photo or your company logo. Make sure it is visible to the user.

Keep your messages consistent with your cover theme and profile picture.

The postings must be in line with the company message. For e.g., if you are a restaurant, you may post anything related to your field like the latest menu items, specials, food, and latest recipes. Your fans do not expect you to post about NBA, Football, Cricket, Science or Politics. Excel in your related area. Also keep your postings in consistence with the colours on your company logo.

Target the right people

You need to know about the audience you are targeting. Use Facebook tools and tailor your posts to the right audience. Your content needs to be tailored according to their age, gender, location and other factors. For e.g., if you are targeting teenage girls for selling cosmetics, use a pink theme color and not black. Similarly, if you are a restaurant, and targeting the nearby office-goers, use bright red, as red is an appetite stimulator, according to color psychology.

Time your posts correctly

People are usually more active on Facebook in the latter part of the day or evenings, when they tend to take a break from routine work and unwind. So time your posts from 1PM to 5PM. By timing your posts accurately, you can make sure that they will show up on your fans’ timelines in the first place, and not get ‘buried’ by other posts.

Analyze your own performance

Use Facebook insights and find out which of your posts has done better than the rest. You may accordingly modify your future postings to suit the taste-buds of your fans. Give them more of what they like to see!

Tag people

You may tag people, especially any of your fans who have been actively engaging with you online, liking and sharing as well as commenting on your posts. You may also tag people who have provided services, like catering etc. They will definitely love it and you will definitely get noticed online.

Make your post viral by a paid campaign

The posts which are performing well, as indicated by your FaceBook insights, can further be boosted by means of a paid campaign. This will make it reach a wider audience and become more viral.

Don’t s: Here is a list of what shouldn’t be done in order to avoid Facebook blunders.

Stop bombarding fans’ timelines

Do not post more than 2 or 3 posts a day. If you exceed the number, there are chances that you are bombarding your fan’s timeline with your postings, and this is one of the most common Face Book blunders. The result is obvious, they will dislike you immediately and you will thus start losing fans one by one. What you need to do, is spend the extra time in creating high quality posts for the future.

Never forget to mix up different kinds of postings

Always make your page interesting to the viewers. Do not just post text or photos always. Be different, and mix it up to make things more unpredictable and interesting to view. Post videos, audio, slideshow presentations, other people’s posts (in your related field), occasional humor, quizzes, puzzles and many more. This leads to more interest, engagement, likes and shares for your postings.

Never give admin rights to everyone in your company

Given that your company consists of different departments or individuals, who may occasionally contribute with social media postings, it is important that you exercise moderation in giving them the rights. Do not give admin rights to everyone, while you may definitely give them the right to make and edit their own postings.

Never Leave the information Blank

Don’t leave your people guessing what your company really is about. It is always good to have a brief description about your company, with a web link for further information.

Don’t be slow to react

When your fans comment, the usually expect a quick response. Whether it may be negative or positive, they usually expect your reply within an hour. Your failure to do so, can lead to resentment and even anger.

Don’t overtly depend on Facebook

Facebook is a social media and you need to build a loyal following. However, getting thousands of people to like your page, doesn’t guarantee 1000 leads. Social media is more about awareness, getting people know about your brand and engaging them. You also need to have other relevant social media accounts like Linked-in, Twitter, Pinterest, Instagram and Quora. You need to check where your audience hangs out and then reach out to them via relevant social media. Apart from that, you undoubtedly need a blog, which connected to your website. A website along with regular blogging is your basic necessity for SEO and the related organic traffic. You can then use social media to reach out to more people. Putting all eggs in one basket, i.e., Face Book, isn’t such a great idea.

These are the do’s and don’t s of Facebook marketing, that you need to follow in order to make the most of your company page.

How to make your Blog more Search Engine Friendly

A webpage is not visible to the world wide web unless it is crawled by the search engine bots. The top search engine Google approximately crawls 40 billion web pages and keeps them cached. These pages are ranked in order of their relevance and quality. In order to gain a high ranking from google, websites need to make sure that SEO optimization is done in the right way and the below mistakes are avoided.

Absence of a Sitemap

A sitemap tells the search bots where to crawl. Having a search map saves time, infact it makes its job ten-times faster! If there is no site map, the search bot crawls all possible places and even those parts of the site which may contain duplicate content. Unless these pages are marked as ‘ no-follow’, Google crawls the duplicate content and marks it as bad links – which is not good for SEO optimization.

It is therefore very much necessary to have a site map for search engine submission. A site-map tells Yahoo, Ask, Bing, Google and other search engines, how to crawl your website in the first place. You need to setup Google’s Webmaster Tools and Search Console so that you will be aware of what’s happening when Google crawls your website, and rectify errors if any. For best results, make sure that search engine submission has been done for all the popular search engines like Google, Bing, Yahoo and Ask.

Messed-up Code

Make sure that the text to program-code ratio is 50-50. If not, it will be perceived by searchengines as spam. If you are writing the content, then make sure you speak to the developer to make sure that elaborate content is written on all required pages. Make sure that the content reflects the keywords in the right way. If there is too much code and very little text, then it is likely to be perceived as spam and excluded by google in its quest for quality content.

Be active on social media

You need to make the best use of social media. Social media updates get indexed immediately, although they disappear soon as well. Some social media updates reach viral status; these have a tendency to stay-on depending on the degree of their viral status.

Good Back links

You also need to make sure that our blog receives links from highly ranked sites. Websites with a high Domain Authority (D.A.) rating, need to link to your site. It can be done by submitting articles on reputed websites with high PR ratings.

You also need to submit your links to directories, but you must be very selective at that. Some directories are categorized as bad, and you don’t want to be associated with them; it is not a good idea to either ‘link to’ or get links from those sites.

Embrace Social Media

It is always a good idea to create social media profiles across channels like Facebook, Twitter, Instagram,YouTube, Pinterest and Google plus. Posting regular updates gives search engines something to crawl about, and hence keep you on top of their results.

Social media is not exactly a sales generator, however when you search for a company, its social media profiles are also shown in the results. This means that although they don’t directly affect the Google ranking, they definitely appear in the search results and hence are a welcome source of traffic.

Social media also helps you to generate a one-to-one relationship with your online audience. They will get to know more about your product and services before trying them first hand. Online reviews on social media, help customers take better decisions before buying your services.

Link to Previous Content

Give references to previously written articles via hyperlinks. This act of linking to your previously written blogs increases your authority on the subject. Interlinking these blogs is also good for SEO. You can also channel traffic from one blog to another, thus increasing the visit-length, which again is good for SEO.

Following the above SEO tips, will keep you in good terms with search engine bots and get your website visible on the top of search engine results.