Responsive Web Design

All About Responsive Website Design

In the era of smart phones and tablets a responsive website design maintaining its unique look and feel irrespective of devices and factors such as screen size, pixel resolution, click versus touch, and many other functions that come along in your hand-held devices, is all the more vital.

So what is a responsive website and why do we need this? This is a question that is often asked not just by you but even by those top CEO’s in today’s business.

A responsive website makes your site look good on all types of devices and the demand for this is already at its peak in the market. A responsive website design method is aimed at coding a website to give the viewer of the website an optimal viewing, reading and navigating experience. It should also come with built-in features for minimal resizing, scrolling and panning across various devices including desktop PCs, laptops, tablets and mobile phones.

The design pattern of the website including the user interface (UI) should be able to adjust itself to these various devices.

Advantages of Responsive Websites over Conventional Ones

Let us now examine what responsive websites bring to the table that conventional sites don’t. There may be some who would say why the fuss about this and having one which adapts itself to the various internet devices that we see these days is no big deal. Well you are for a matter of fact mistaken and will realize this as soon as you step in to the business to market your products.

The best web designers put huge emphasis on having a responsive website for garnering good business orders and generating good enquiries. This is so because the world has to a large extent moved beyond the traditional ways of marketing and usage of devices to market their products and services and business is now done through various channels.

For example today’s smart phones in the market come up with features that are much more tech savvy than what was available in full pledged computer systems and this bridges the gap between devices, ideas and the end customer. So you are more connected with the market as well as your audience which is very important.

The various apps on smart phones such as WhatsApp, ticket booking apps, social media channels, hotspot, and so on make it all simple and easy for the public to do what they used to do through emails, browsing the internet on PCs, etc. a few years ago.

Before responsive websites became popular businesses that ventured into the field of mobile marketing had to build an additional website that could be used on mobile platforms in addition to the regular one which is used as the business website.

Getting Responsive Websites and Eliminating Problems

For those looking forward to enter the mobile marketing business, if not today but sometime in future, responsive websites are essential and to get those you need tech savvy designers and developers who can build a good responsive website for your business.

Although responsive websites may burn more holes in your pocket than the traditional ones but with the added reach of mobile marketing and peace of mind that comes the fact that your website is screened perfectly regardless of the devices that it is viewed on is an additional factor to be weighed in the scheme of things.

As the adage says, content management systems and e-commerce works well when you have responsive websites, it is definitely worth a try.

 

Website Design

3 Ways Your Website Design Is Directly Impacting Your Business

Website is the public interface of your business. It is the medium with which connects your business with your customer and the outside world. It is your website that by and large gives you the business as your customer makes decisions on what you put on this medium. To have a positive and long-lasting impact on your client your website should get everything in order. A potentially high value client will see how your site communicates, what it communicates and how well are things organized. So you need to be at your best when it comes to sites since they lay the foundation for future business.

How do you do this is a fundamental question that everyone asks. Visual look and feel, user experience and how rich is the content is what matters and separates you from the rest in the pack.

Visual Presentation

First impression is always the last impression and this is aptly true for your website design. To leave a lasting impression on your clientele your site should be designed thoroughly, in a professional way, and should be aesthetically pleasing. A professionally designed website will leave your customer spellbound and hook them to go ahead with your products. Chances are they will stay with you in the long run. When deciding on showcasing your features work with a thoroughly experienced website designer who is meticulous enough to understand global best practices and keep up to date with the changing trends.

User Experience

Website should be easy to navigate, easy to find quick information and load with ultra speed that visitors find it really super cool to find what they want easily on your site. Presenting information to users even before they know they want it would be great. Give users a pleasant experience so that they visit again whenever they feel like. Your website should work at best whichever the medium – desktop, laptop, mobile or tablet.

Content

Keeping a clear, crisp and helpful content will easily connect your business with clients. Customers must get the feeling that the business of the company understands the needs of the client better than others.  Often customers are pressed for time and they will easily skip through long and boring content. To avoid this, the content should have information that attracts user in the first 30 seconds. The about us page and the home page content shouldn’t be more than 500 words. Simultaneously the site should convey through its content that your business and products are credible and trustworthy.

To conclude the impact of online presence of your business is much more than business owners normally could guess. It is therefore essential to know the most important elements of your website and one way of ensuring this is to work with an experienced website designer.

The good news is that if you get your basics right then the website can operate as a highly effective, efficient and influential communication tool that itself on its own can pull your business to greater heights than you ever aspired for in the beginning.

5-Cool-Fronrt-End-Development-Tools1

Five Cool Frontend Development Tools

Officially we are witnessing “Fourth Industrial Revolution” in front of us with technology creating an entire new generation of web applications. These are richer in content and making these demand constant changes on the front-end. Firms are in search of resources to shift gears and streamline their work and increase productivity on a day-to-day basis.

Developers spend quite some time researching for design blogs and browsing through various websites for tools to garner an easier flow for their work. The following 5 cool front-end tools could come handy for your everyday business output.

Edge Code

adobe.com/edge/code

Formerly christened as Brackets, Code has been built by Adobe Systems to enhance the capabilities of other applications, for example, Dreamweaver. Adobe Edge Code is a lightweight text editor for web developers and designers. It gels well with HTML, CSS and Java Script Code comes in-built with all functionalities of the erstwhile Brackets and additional extensions that integrate with other Adobe products such as Edge Inspect, Edge Web Fonts, and Adobe Kuler. This gives you access to a world of fonts and color palettes that you could use in your development Endeavour.

Edge Code

For those having Apple ID, Code comes free. It is well worth a try since it speeds up development time through display of code changes directly on screen.

Snipping Tool

Pressing print screen button and copying the image on screen is a shortcut to show someone what is on screen. This is exactly what a snipping tool does. Snipping tool is a screen shot tool. Select the area and in the editor highlight or encircle the areas for review, save them and send across or use for future reference. You can capture a free-form snip (drawing a free-form shape around an object), rectangular snip (dragging the cursor around an object to form a rectangle), window snip (selecting a browser window or dialog box that you want to capture), and full-screen snip (capture the entire home screen).

For Windows 10, open Start button and type snipping tool in the search box and select snipping tool from the list. You can after saving the snap shot email your client for further action.

Codepen.io

codepen.io

Codepen is the handiwork of CSS wizard Chris Coyier and his friends Alex Vazquez and Tim Sabat. Codepen is a social development tool for front-end designers and developers. A unique feature of the tool is that it allows users to experiment with code in the browser itself turning it into a virtual playground. Want additional features, get on to their paid account, it will be a virtual treat.

Codepen

Breakpoint Tester

breakpointtester.com

To easily test the responsiveness of websites at various breakpoints when creating something responsive is a challenge. Breakpoint Tester solves this issue and helps you scan sites’ style sheets for defined breakpoints and display them tiled in your browser. Breakpoint Tester is a handy tool for getting an overall view of how a project stacks down.

Breakpiint

Last Pass

Lastpass.com

Last Pass is your password manager and password generator that locks your passwords and personal information in a secure vault. In the process it keeps you protected. Since it keeps a track of all your account login details you are not required to remember your passwords, key them in or click on the forgot password button. They give a great way of reducing login time and managing accounts between teams. Last Pass has got safe and secure safety features and can be customized as per your needs.

Lastpass

Panda

http://usepanda.com/

Panda is a great chrome extension tool to stay abreast with what is going on in the design industry. You can make the most of Chrome with this extension tool. Panda can replace your default tab. Enjoy the peace and quietness of the lively news feed on the left and beautiful tiled feed on the right.

Panda

Looking for Cheap Web Design Services in Australia. WebCanny, a leading Australian affordable web design company. We commenced operations 8 years ago when I saw a gap in the web design market. Many web designers were still charging $3000 to $5000 for normal 6 page websites and I could see we could provide similar quality websites, with a massive focus on marketing your business, for a fraction of the cost.

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How to Optimise Your Landing Page

Optimise Your Landing Page helps you different ways.Almost all businesses with a website, also need a perfect landing page in order to convert online traffic into leads and sales. So, how do we go about creating a perfectly optimised landing page? Here are some tips.

A perfectly optimized landing page helps generate more conversions from the incoming web traffic. It ensures that the customers stay on the page for a longer time and get the message it is trying to convey. So how do we make sure that our landing page becomes ‘the perfect one’ for getting leads? Given below are a few landing page best practices.

Make it Easy

The information on the web page must be clear; a visitor must be shown why he is there and what action needs to be taken. There shouldn’t be any unnecessary clutter on the site like excessive text or pictures. The website must look neat and tidy.

Make it Point wise

Have information displayed on the landing page in the form of bullets. Bullet points are easily understood by people; they contain the gist of the message you are trying to convey and are easily readable.

Whitespace and its Importance in Optimization

Whitespace is absolutely essential in increasing the number of conversions. The visitors can easily be directed to check out your offer, see the benefits; read the testimonials and perform certain actions. Whitespace makes sure that they go about it without any confusion or risk of getting lost in the website’s clutter.

Good Imagery

Images are definitely very pleasing to the beholder. The website visitor will definitely be impacted by the images apart from the message you are trying to convey.

Contrasting Colors and Good Font

Always use a light background with a contrasting Text color. A good font will make it easier for your ‘call for action’ to really stand out.

Obey the 5-second Rule

You must possess a ‘Killer page’ to convert your visitors within 5 seconds. If you fail to so, it indicates that your prospective client has defected to a competitor’s website.

Have a clear CTA

Your Call to Action (CTA) message must prominently appear on your optimised landing page. People must not be left stranded, searching for it. Therefore, make it bigger and allow it to stand out.

how-to-optimize-landing-page-discount-copy

What’s your USP? Why the Urgency?

Make a clear point of why clients must choose you and nobody else. Make your Unique Selling Point (USP), clear and convince the visitors what they will lose, by not taking action. Make statements like:

  • Get 50% DISCOUNT on our services
  • Offer EXPIRES in 48 hours
  • 10 Pieces left
  • Offer open till stocks last!

Make it convincing

Let the web visitor know the importance of what he stands to gain by becoming your customer. You must be able to convince him why he should care about your offer and what he stands to lose by opting out.

Check out your Competition

Visit the landing page of your competitors and check out what they are doing better. Also eliminate their defects or bad things by cross checking the same on your landing page. You may also get the inspiration to do much better, once you check out their websites.

Deliver as Promised

Do not over sell yourself. Make promises that you can fulfill. That will make your customers happy. Always give them a little more than they expect. Their goodwill will result in word-of-mouth marketing, i.e., they will tell their friends about you. It is obviously the best kind of marketing you could ask for.

Consistency

The offer on your landing page must be consistent with those on all the remaining media, like a website, brand materials and collaterals. Inconsistency in any of these can create confusion and lack of trust among customers.

Customer Testimonials

Show customer testimonials with full name and picture. After all, people will believe what other customers have to say about your product.

User friendly Forms

Do not use too many ‘compulsory’ fields in your form. Just the name and email address should be compulsory. Too many compulsory fields will definitely cause the visitor to give up filling the form midway and move to another website. Following the above landing page best practices, will help you create a ’Killer landing Page’ which can help in the conversion of web visitors into business leads.

Ckeck Out here Our Affordable Website Design Services around New Zealand.

website-redesign

5 Reasons Why you Need a Website Re Design

The internet has come a long way since the past decade. There has been a splurge in popularity of many small business websites, who have demonstrated their capability to take on the bigger players.  At the same time, many websites have lost their appeal due to their unwillingness to change according to the latest trends. Your online visitors can easily make out if your website looks outdated. You need to make sure that it stays in tune with the latest trends. The best way to find out whether you should go in for a website re design, is to visit it, using your smartphone.

Website Not Optimized

Many of us are glued to smart phones for most of the time. However, very rarely do we use them to check our own website. If a website loads slowly or appears disproportionate on a smartphone, that means it has not been optimised for the mobile.

Unclear Message

Web visitors will be on your site for a brief while. So make sure that you get the message across, very quickly and in the most effective way. If the message is not clear, they will simply click away to another site. Therefore make sure that the main page contains all the essential points and the message is conveyed in plain and simple terms. If you feel that it is appropriately designed, you may still ask for a second opinion from close friends who will be more honest in their review of your website. Also have it tested on multiple devices as well as browsers.

Difficult to Navigate

The website must be easy to navigate. The visitors must never get ‘stuck’ in some part of the website and find it difficult to go back. The navigation bar is usually towards the top of the website. It must provide the user with the much needed ease in navigation. The users also expect links at the bottom of the web-page, so that they can find their way through your website, even if they get lost.

If your site is easily navigable, people will spend more time on it, and this increases their visit duration and sometimes results in business conversions or product purchases.

Also Read about: 5 Easy and Affordable Shopping Cart Solutions for Small Business

Doesn’t look Trendy

Your website design needs to keep up with the current trends and should not look outdated. Although it may not be evident, you still need to view it from your customers’ point of view. It is best to seek the unbiased opinion of your friends. This will give you an idea of what needs to be done to make it look more appealing.

Poor Conversion Rate

When people visit your website, they may choose follow the Call-to-Action (CTA), submit a query form, sign up for a newsletter, buy a product or perform any other recommended action. If you are getting less response and your conversion rate is on the decline, then there is cause for concern. It implies that your website is not providing the customer experience or simply doesn’t have the appeal of your competitors. Once you are sure that something is wrong with your conversion rate, it is time to go in for a website redesign.

Lots of Bling

Make sure that the site doesn’t have too many bells and whistles. Too many graphics and animations slow down your website and drive visitors away. It is much better to have a simple but optimized website. It loads faster and conveys the message to the web visitors without any further hiccups.

These are few of the reasons why you need a website re design. You may thus approach website design professionals to get it re designed.