Having beaten twitter with 400 million active users in September 2015, the Instagram community is undoubtedly one of the fastest growing social networks. It makes perfect business sense to take advantage of this growing medium to showcase your products to benefit its large audience.

Instagram is one of the fastest growing social media platforms, which has a lot of potential, when it comes to marketing your business online. Out of the 400 million active users worldwide, New Zealand with a population of 4.5 million (as on November 2015), has 640,000 Instagram users. That amounts to 14.2% of its total population! Given the astounding reach of Instagram, it is definitely not a bad idea to use Instagram marketing to promote your products and services. Here are the some Instagram tips for business success.

Display your products

Let the Instagram community know what your product looks like. Share good photos of your product with your fans & followers. If you are a graphic designer, you may post some photos of your work, like branding, business cards, vehicle graphics, magazines, flyers, brochures and the like. If you are a restaurant, you may share food pictures.

Show them your Equipment

You may also show the equipment you use. If you are a gymnasium, sports goods dealer, beauty or massage parlor, spa or any other related business, the audience will definitely want to see snaps of your equipment and general ambience of the place, before they think of visiting you or buying your services.

Process & Behind the Scenes Photos

The process of creating your product is definitely of interest to your fans. They will also get a better understanding of your process. So, if you are a restaurant, apart from putting up a video of your staff serving customers, you may also share a do-it-yourself (DIY) video about making a popular dish. Behind the scenes, photos or videos will also act as a window through which your audience can see how you work or execute projects. Similarly, if you are an aerobics or fitness centre, people will desire to see how the venue, equipment, and group sessions look like, before planning a visit. So, posting pics is always key to Instagram success.

Hold a Competition

You can also hold a competition for your customers. Perhaps you can post pictures of your product and ask your customers to give them a caption, and the best caption wins! It can also be a photo competition where the person gets photographed with any of your products; the most creative photo wins! This is also helpful in getting the customer to know about your products better.

Use Popular Hashtags

Check out the trending hashtags and how your product can relate to it; then you may post a relevant picture. This helps in generating an additional stream of traffic and help you in the build-up towards Instagram success.

Celebrity Sightings

If you sight a celebrity during your product launch, or industry event, then make sure you get a snap of them, put it on Instagram; and also remember to tag those celebrities. A simple re-tweet from them can get you a lot of coverage.

Inspire your Audience

Do not limit yourself to ads about your company and its equipment. You can also do a few other inspirational postings to lift the spirit of your fans. A few funny pictures can lighten up their day.

Check out which works Best

Check out, what sort of content gets the most likes, shares or re-tweets. Post similar content to get likes and re – tweets. Make sure you schedule the posts properly and do not over saturate the timeline of your fans.

Cross-Promote Partners

You can cross-promote your partners by tagging them in your posts. For example, if you are a design company, you may promote your printing company and vice versa, as they can benefit from each other’s customers or traffic. These Instagram tips for business success, not only ensure maximum exposure your product and services but also get you business leads.

Thus, you may also use Instagram marketing to promote your products after getting your site designed by your chosen web design company.