Very few people can write funny stuff. If you are one of those who has a natural tendency for humour, then that’s a wonderful trait. It will give you an added advantage when you do content marketing.
Some people are born with a great sense of humour; they have it in their genes. Good humour makes people lower their defences. They become more receptive to your message while they have a hearty laugh. Many companies have realised the importance of humour and are incorporating it into their brand marketing and Digital media strategies. People are usually exposed to lots of blaring and self-aggrandising ads. This constant exposure to ads makes them closed and unreceptive. Well timed humour breaks down all these defensive barriers to pieces, and that’s just for starters.
Connect with Audience
When you share good humour, it humanises your brand. You look human when you display such emotions, rather than being just another faceless brand.
People are more receptive to messages blended with humour. Having your brand message wrapped with undiluted humour will never fail to connect with the audience.
Humour has another advantage; people don’t hesitate to share it with family and friends. They readily share it across social media channels as they want to bring a smile to their near and dear ones. Thus it has more of a tendency to go viral than any other type of posting or ad.
If you are a small company, you may take on bigger competitors if you can ‘kill it’ with good humour. In fact, Dollar Shave Club is one such company which decimated competition with, “Our Blades are F*cking Great”. The above linked video is a perfect example of ‘product marketing blended with humour’.
Check out your Demographic
What you find humourous doesn’t have to make the others feel the same way. In fact, you need to be extra careful about misplaced humour. It can damage your brand name permanently. So check out your demographic and see what type of humour (if any) they enjoy or resonate with.
Align your Content around Your Brand
Make sure that your humour is in line with your brand and what it stands for. Humour should complement your brand, and not draw the audience away from it.
Keep it Simple, Not too Complex
People must be able to understand your jokes instantly. They must not rush to a nearby library and start flipping the pages of a dictionary. If your joke is too complex, people will first try to solve the “riddle”, and when they finally understand the meaning, it will be too late. Timing is thus very important for your jokes. They must be understandable and come with a bang!
You don’t need to be a stand-up comedian to make people burst out laughing. All you need to do is to put a smile on their faces, and that is not difficult. This will establish a connection between you; they will be more receptive to you and your product. Do you incorporate humour in your Facebook postings? Do let us know in the comments below.