Social media is a catch-all term for all social networking sites that connects people and share messages. Using social media platform enable small businesses to reach out to their customers. Once your post or product is publicized online, people will be curious to know more about it. We can understand that social media is dominating the world and brands take advantage of social media to achieve goals and improve ROI. Some of the trends in social media of the year 2017 are:

Live Video Platforms
This platform is gaining advantage through social media. Many of us are glued to the internet and social media like Facebook, YouTube, Twitter, etc. Facebook has come up with a new feature known as Facebook Live. The main strategy is to keep customers engaged with their brand. Brands need people to revisit their website or product. They ensure that these videos easily connect customers and increase the conversion rate. The live video platform is not meant only for businesses, but also for friends and family members who want to share their videos on social media.

Customer Service Chatbots
New brands that have entered the market in the present days turn to chatbot when it comes to customer service resources and customer care. Social Media giants and communication platforms such as Allor, Slack make use of chatbots for conferring immediate and faster responses. These bots play an indispensable role in facilitating communication. They are also imperative in reducing response time.

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Social Media Messaging Apps
As per the statistics, WhatsApp has reached one billion marks. It indicates that many people are navigating to private social messaging app. Many brands are adopting social media messaging apps to build a social network with its customers and employees. WhatsApp also provides enhanced features like free video and voice calls, chats that can connect to other countries.

Social Media eCommerce
Social media eCommerce is a powerful tool for increasing sales. Pinterest, Twitter, Instagram, and Facebook provide different options to users for purchasing the required products directly within their Apps. Snapchat has initiated rolling out and testing eCommerce features in the year of 2016. In accordance with a recent statistics, it has been revealed that 56% people follow brands on social media for browsing required products for sale. Thus, it can be said that people make more use of social media for looking for new items to buy. Brands can utilize these shopping habits as strategies for interacting with customers.

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Virtual Reality
Virtual reality is still a growing trend of 2017. What is so unique about VR is that it provides a great immersive experience by giving a new perspective of real-world places. Apps enable you to take photos that can be viewed in 360 degrees. Besides this, for example, many customers might not be visiting Peru, but they can visualize the direct impact of their purchases. This can be experienced by using a VR headset or viewer that can be viewed on desktop devices or smartphones enabling the brands to share their story.