You will need e-commerce website design if you are into retail business. Here are some tips to build and manage a successful Affordable Shopping Cart Website.
Your business website design must be simple. It should not contain all the bells and whistles like flash animation, background music, etc. Users are accessing your website while on the go; the last thing they want is slow loading flash or a blaring background music. Also, keep your Affordable Shopping cart design presentable, simple and free from clutter. That way, the users will quickly find what they need without delay. Apple.com is the best example of a clutter free site.
Always Respond Quickly
When customers submit an enquiry, you must respond quickly. A lazy response to customer queries is a surefire way to lose them.
If they order your product, make sure that a receipt is sent to them along with delivery details. If you are on a vacation, then delegate the job of checking your official email to your employee. Also have a customer support number which is manned during your work hours with a facility to leave voice messages during non-working hours.
Interact with Customers Online
Social Media like Facebook, Twitter and Pinterest can help you build your own community where you can interact with your customers and fans. Fans can also share their experiences about using your product and post it on your social media page. In fact, positive online reviews especially via social media can add credibility to your brand and help in word-of-mouth marketing. You can also have a blog where healthy discussions take place regarding your subject of expertise. A blog can also have sharing buttons so that a wider range of people can benefit from the knowledge.
Have Customers Comeback for More
Your must keep the company website constantly updated with fresh content. Therefore it is good to have a dynamic website with a blog which is constantly updated with interesting articles, so that visitors keep coming back for more. Also make sure that the blog has a comments section with Facebook and Twitter sharing buttons.
You can even run offers like “50% off for a day”. This will create interest and the visitors keep coming back for more. Repeat visits to you website by your loyal customers, may even lead to product sales.
Optimize within Limits
Do not try too hard to optimize your website. Let the content feel natural and not be studded with too many keywords. Let it be interesting and readable. If you try to stuff keywords in every nook and corner, your website will be regarded as spam site and demoted by Google. Remember that the key to top SEO ranking is quality content.
Avoid too many Listings
There is a general view that submitting links to various directories, will cause Google to give you a good ranking. The fact of the matter is that Google actually recognizes these web directories as ‘bad neighbourhoods’. If your website is listed there, it will be taken as a spam website.
Build your Mailing list
Have visitors to your website to sign up for a free E-Book. They should be able to subscribe to it by submitting their name and email. Thus you can send out newsletters to your subscribers once or twice a month. Take care not to bombard their inbox with more frequent newsletters. Also have an option for your subscribers to opt out. Thus you can build a community of subscribers with whom you can interact and send special offers on your products.
In spite of the advancement in technology; you still cannot replace the element of ‘a human touch’. Having an online shop is not just about getting orders, counting money and asking the shipping guys to handle the rest. You must have customer support executives who are real and not virtual beings; they must be handling customer calls. Customers may encounter a lot of problems. It could be that your website accepted the payment two times, or probably they ordered two times, or perhaps the product with another color or size got delivered. There are many concerns which a customer support person must resolve. This cannot be done by a robot or any virtual telephone assistant. When customer concerns are taken care of, they don’t mind giving you a positive review, whether it be online or by ‘word of mouth’. This generates trust.
Make your payment method easy. You could opt for an e-commerce solution like Shopify or integrate your site with PayPal.
A successful affordable shopping cart website cannot be build overnight. It can definitely evolve into a success over a period of time, by following the right steps. Do you have any favorite tip for promoting an e-commerce website? Do let us know in the comments below.