As the financial year begins it is time to look forward to give shape to the novel ideas that will take your business onto a new plane. The quest for success begins with the initiation of the redesign process of your website, your interface with customers.
Why Website Redesign is Important?
Businesses are realizing the potential of website redesign. It builds your future. Brands which sell across the globe sell most of their products if not their whole business on the online platform. As customers become more tech savvy, online shopping is gaining in popularity. Remember, many of your customers aren’t patient enough to wait for long and it is crucial that all links function properly.
We are living in the age of fourth industrial revolution (Industry 4.0) and technology is changing at a rapid pace. In this fast moving digital world your website design and layout could become shop-worn even more quickly. Non-standard coding practices can hurt your search engine optimisation real time.
A nice looking easy to use responsive website will bring more customers for you. Many browse online to check your company’s profile and online presence. They also check what your competitor offers before taking a call. The first impression is always the last impression and in this your website is your salesperson working 24x7.
Also Read about: 5 Reasons Why You Need a Website Re Design
When to Design?
This is a million dollar question that we often ask. Although there are no hard and fast rules on a time frame to redesign and redevelop your website, however, industry experts say that website must be redesigned in around 3 - 5 years. If you are in an industry that is likely to experience fast changes in products, services and technologies then you need to do it more often than not.
Website and Customers’ Relationship Matters
So you have decided to do away with the redundancy and realized it is time to add those new features, functions, pages, gadgets and widgets to your website to tap business opportunities and stay alive in the market, all in the allocated budget.
The most important thing to be considered is that your website is not about you and that it about your clients and their needs. Visitors come to your site for getting what they need. Can you provide solutions or eliminate their problems, this is what they want and why they come to you. What is in it for me is what customers see.
Website purpose is to make money and lead a conversation with people, establish a connection, guide them through the buying process until the product is sold. So you need to publish information that is correct, in simple English and with no grammar mistakes.
Busy customers wouldn’t have the time to browse through a poorly loading site. They will switch to other options and plenty are available. So never shrink away from investing in extra money to build up a site that would attract visitors and give you your business.
A well-executed website redesign can do wonders for your business. It can put your company on the global map. It is however to be kept in mind that website redesigning is a cumbersome process and would take away considerable time, energy and money from your schedules.