Top 3 Ways To Market Your Business Online In 2017

We are witnessing the fourth industrial revolution (Industry 4.0) unfolding before us. Just as you have information about your product on your fingertips, customers also have information on their hands.

They are connected through a net and they can access data and information anytime and anywhere they want. The digital world is the first place where you get in touch with your potential customer for marketing your products. Knowledge on this alone won’t suffice. We are in 2017 and it is the age of cut-throat competition. Your products may perhaps be the best but to be the first is a daunting task and for this, it is essential to get the basics correct first.

Website

The foundation is laid with your website. Customers first visit websites to check out what you have to offer, to see the descriptions, check if any offers or discounts are there and the shipping rates if they happen to be placed in a far flung region, and so on. For this, the homepage needs to be simple yet attractive. Information must be visible without having too much to scroll. This is important since many customers wouldn’t be patient to see what is down below.

Establishing communication is another factor in having a successful business outcome. Can your customer, if you are a service related business, see a click to call icon above the fold, i.e. without scrolling, and can he by clicking that call you up directly instead of having a service provider do the job.

These are certain tips to be kept in mind while constructing a website in the year 2017. Also, it is the age of smart phones and everything is made available instantly through phones carried in pockets. Search Engine Google had last year stated that it is giving importance to mobiles first and then only desktops and laptops.

Since around 60 per cent of the searches are now carried out on phones it is imperative that you have a mobile friendly website. You need to keep this factor in control else fix it as soon as possible to stay competitive in 2017.

Also Read: 5 Reasons Why You Need A Website Re Design

AD WORDS AND SEO TO IMPROVE SEARCH ENGINE RANKINGS

Google is by default the place where anyone would search for information. This huge search engine has created the most measurable forms of marketing and advertising in history. Google Ad words enable you to reach out to millions in one shot.

You can sell your goods or services to the entire world. Splitting your campaigns and Ad words will be a good idea. The campaign usually must be a base word. For example, you can keep your campaign as “manufacturing” and the ad groups within that key terms can have variations such as “electronics manufacturing”, “plastic manufacturing”, and so on.

Your work will become more organized, creative and you will end up viewing the performance of different terms and create extremely specific ads for your target customers.

ALSO READ: STRATEGIES TO DRIVE MORE TRAFFIC TO YOUR WEBSITE

seo-adwords

Ad words and search engine optimization (SEO) are closely related than ever before in 2017. Google’s Quality Score is a witness to that. Google looks at the content on your website which is the same content contributing to your organic ranking.

It looks at that and the Ad words and how much they are related. If yes then your rankings improve. A good Quality Score can place your company above your nearest competitor.

Quality Scores and SEO are directly interrelated along with the organic ranking and the more time you spend in enriching your content in those directions the better your ranking will become with Google gradually placing it above your peers.

Facebook Lead Ads

Are you on Facebook? It is an often asked term. Facebook has more than 800 million active users and 200 million logs on to the medium on a daily basis. Your Facebook page is the extension of your website and it needs to surpass your website in terms of your interaction with the customers.

                                           Facebook Leads

You can spend some time daily on browsing through web pages that have used Facebook to the optimum and reproduce their formula on yours as well. Facebook will help you create fan pages and for this, you need to frequently post new content such as videos, short messages, audio visuals, replying promptly to comments from viewers, get them to press the like button, and in the process develop a one-to-one relationship with your client.

Develop an interactive page and get a lively community of people to discuss your business among them. Cash on to the opportunity brought forth by the digital world and achieve extraordinary results.

7 Tips For Successful Video Marketing

Unleashing the incredible power of video marketing even if you are a newbie can pay rich dividends. You may fail to convey about your product but a well-crafted video will do the job for you working 24×7.

Video marketing has gained more prominence as we navigate through the fourth industrial revolution. It is the best tool to communicate your ideas and your message and in the process earn for you dollars. Best is to keep things as simple as they can be. The key is to be well-versed with your objective before you start making your video.

Video-Marketing (1)

Why to publish a video? – This is the first question that you need to ask yourself before posting it online. Is there a requirement? The video should connect with your viewers. Often customers search online for finding solutions to their problems. It could be anything, may be buying a product, or getting rid of something which bothers them, and so can you give a solution to their suffering. If yes, then they will watch your video for tackling their ailments.

The plus point with putting up videos is that you don’t take the pain to explain again and again.

Videos will build your brand. When you are new in the market you can use videos to reach out to potential customers telling them about your company and your products.

Once they like it then they will share the video through social media platforms such as Twitter, Facebook or WhatsApp and in the way not only bring traffic to your website but also boost your sales. You do publishing and if your video is liked then public will take care of the rest.

Make your video interactive – Interactive videos attract maximum people. Comments from your audience matters. It improves your SEO. Respond to the comments, tweets, raise questions and allow your viewers to answer them in the comments section.

video-marketing-for-business

Watching your video – The job is not done just by uploading the video on YouTube. You need to keep a tab on how much of your video is watched. It is important to know where your customer switches to another channel. Keeping your customer engaged is an arduous task.  To overcome this challenge it is advisable to keep your video short. No one has the time to watch an entire movie. Research has shown that videos that last around 5 minutes are the ones watched most.

Searching your video – Content is as important as visuals. A well written content will give your video meaning. People visit content and read a bit and then click on the video. Search engines cannot locate your video and if you want it to appear on search engines then content is a must. Keep an attractive headline and a punchline pulling your viewer to watch out the video for more action, introduce those like buttons – “Facebook, Tweet”, etc. which promote your video.

Read About: 9 Content Marketing Ideas For Success!

Notification of video – It is a good thing to notify your subscribers about your video. But when you upload too many videos and each time your subscriber gets notification then you are spamming him. He may discontinue watching your videos. To avoid this when uploading your video make it private and then when it is uploaded uncheck “notify subscribers” in advanced settings and then make the video public. This will ensure that you reach viewers and keep your subscriber base intact as well.

Further actions – You have succeeded in drawing their interest and now you want to retain them further. It is a challenge. This can be overcome by including links below the videos to direct your customer to find out solutions. For example, if video is about your production process then you can have a page which directs them to information about your other products. Or links such as get the exact product here or talk to an expert here will also serve well. The idea is to keep the visitor engaged on your page.

Hiring professionals – You may be taking all these steps and yet not finding success. If you are not experienced then it is difficult to find the right video marketing strategy. Video production or marketing professionals can do that for you. May be time to hire them.

Why Client Needs a Website Redesign? What he can expect from it?

As the financial year begins it is time to look forward to give shape to the novel ideas that will take your business onto a new plane. The quest for success begins with the initiation of the redesign process of your website, your interface with customers.

Why Website Redesign is Important?

Businesses are realizing the potential of website redesign. It builds your future. Brands which sell across the globe sell most of their products if not their whole business on the online platform. As customers become more tech savvy, online shopping is gaining in popularity. Remember, many of your customers aren’t patient enough to wait for long and it is crucial that all links function properly.

We are living in the age of fourth industrial revolution (Industry 4.0) and technology is changing at a rapid pace. In this fast moving digital world your website design and layout could become shop-worn even more quickly. Non-standard coding practices can hurt your search engine optimisation real time.

A nice looking easy to use responsive website will bring more customers for you. Many browse online to check your company’s profile and online presence. They also check what your competitor offers before taking a call. The first impression is always the last impression and in this your website is your salesperson working 24x7.

Also Read about:  5 Reasons Why You Need a Website Re Design

When to Design?

This is a million dollar question that we often ask. Although there are no hard and fast rules on a time frame to redesign and redevelop your website, however, industry experts say that website must be redesigned in around 3 - 5 years. If you are in an industry that is likely to experience fast changes in products, services and technologies then you need to do it more often than not.

Website and Customers’ Relationship Matters

So you have decided to do away with the redundancy and realized it is time to add those new features, functions, pages, gadgets and widgets to your website to tap business opportunities and stay alive in the market, all in the allocated budget.

The most important thing to be considered is that your website is not about you and that it about your clients and their needs. Visitors come to your site for getting what they need. Can you provide solutions or eliminate their problems, this is what they want and why they come to you. What is in it for me is what customers see.

Website purpose is to make money and lead a conversation with people, establish a connection, guide them through the buying process until the product is sold. So you need to publish information that is correct, in simple English and with no grammar mistakes.

Busy customers wouldn’t have the time to browse through a poorly loading site. They will switch to other options and plenty are available. So never shrink away from investing in extra money to build up a site that would attract visitors and give you your business.

A well-executed website redesign can do wonders for your business. It can put your company on the global map. It is however to be kept in mind that website redesigning is a cumbersome process and would take away considerable time, energy and money from your schedules.

Check Out here Our Cheap Website Design and SEO Services around Australia.

rank brain algorithm

All About Google’s RankBrain Algorithm

Google’s RankBrain algorithm leads to a better set of Google results, which are as accurate as one can possibly get to understanding search queries and the inquisitive human mind.

Google changed its algorithm on 26 October 2015 to a machine reading technology called RankBrain. This technology involves the use of artificial Intelligence, so as to interpret search terms entered by the users in a much more predictable way. The idea is to make it work like human intuition. In fact, colloquial terms or spoken language is interpreted in an accurate way, and ‘bang on target’.

This artificial intelligence system, capable of machine learning is ranked as the 3rd most important factor in determining the page rank of the website, the others being (1) Quality Content and (2) Quality Back-links.

There are totally about 200 ranking factors, which determine the page rank of a website.Thus Rankbrain has an important role to play in SEO. These factors basically dictate what must be shown in the search results and definitely influence their page rank.

Thus, Google aims to eliminate websites which do not give any value with regards to their content.

Google had sent two algorithm changes before this latest one. One was given the codename Panda (in the year 2015) which targeted sites with bad quality content. 2012 saw the emergence of another algorithm, called ‘Penguin’ which eliminated fake or unnatural link profiles and got them banned. More than anything else, RankBrain is an advanced variation of Google’s earlier update called ‘Hummingbird’ which was introduced in 2013. Hummingbird carefully considered each word in a query and understood them not just as a string of words, but as a meaningful sentence in its proper context.

Check Out here Our Cheap Website Design and SEO Services around New Zealand.

What changes with RankBrain?

Continuing the legacy of Hummingbird, Google’s RankBrain update not only produces results based on queries but also, ‘reads in between the lines’ and deciphers the human motives behind their typing of a particular string of words and thus, returns ideal results. Also, if a user enters a search term which the search engine doesn’t understand, then it searches for the word or phrases having a similar tone or meaning and displays the results accordingly. Thus, RankBrain is very efficient in handling unfamiliar search queries, which could otherwise lead to ‘no results’.

How can Website Owners take full advantage of this system, or rather optimise for RankBrain?

Google is now more concerned about its users; with the RankBrain, it focuses, not just on the typed keywords, but the ones that they haven’t been typed. However unfamiliar, the keywords may appear, Google uses RankBrain to make more accurate guesses about the user’s intent (behind those words) than any other human being can ever think of. Thus, the results are much more accurate.

google rankbrain

When a website is designed, the focus should NOT be on pouring all possible keywords into the content, like it was done in the past. The focus should be on the users themselves; you need to know where they hang out and what sort of pages they visit online. You may check social media like Facebook, Twitter, and Pinterest. Quora is also a very good place where you find specific user queries. You may search questions related to your particular field. You will find that they are more detailed than any search queries you may find on Google. Use these search terms on Quora to get an idea about how to structure your content, for the ease of the end users. RankBrain is more about user optimization rather than usage of specific keywords. In fact, if you are following the standard SEO practises, there is certainly no need to panic at the emergence of any new Google algorithm.

The Types of Searches

The intentions behind typing queries can be broadly classified into three types:

  • For knowledge, research or reviews
  • For navigation or travel
  • For online shopping or product purchase

The above searches are self-explanatory; thus, importance is given to user intentions and the tone of the query to produce an exact match, even if our search string is incomplete.

How will users benefit?

RankBrain, aided by its artificial intelligence does the following conclusions

  1. Find out how people search on Google.
  2. Look out for local language queries, decipher them and give better quality results
  3. Give better quality suggestions, even as the users type their queries.

Thus, RankBrain is there to benefit the users, so that they get exactly what they want. As long as you are following the standards and avoiding negative SEO techniques, you don’t have to worry about your website’s ranking.

content marketing strategy

9 Content Marketing Ideas for Success!

Content Marketing has evolved over the years, and attempts to woo future customers with traditional self-praising ads are just not adequate. Customers want to know more about your product, interact with you, and see if they are getting value. It is only then, they will become advocates of your brand and buy your products and services. Thus, content marketing is a means of achieving this trust and building a long lasting relationship.

Make a top 20 list

You can start off by making a ‘Top-20’ listing; search the web for top Bloggers, Tweeters and Instagram influencers, for your particular field. You can provide detailed information about these 20 people and what is so special about them. Let the audience know why you are so interested in their blog. Be genuine and make it interesting. You may also tag these influencers, in your postings. Some of these influencers may even re-tweet you, thus giving a lot of traffic back to your website and even improving its SEO value.

Answer industry specific questions

Content writing is all about providing value. People are always on the lookout for valuable information. You can answer various doubts pertaining to your industry via forums like Quora as well as your own blog. People will thus, get to know you by reading your answers and this helps you gain the reputation of being an expert in your chosen field.

Let the world know your Team

Interview your own team member. Let the audience know what an average day in the office, feels like. Talk about their aspirations, dreams, life and current affairs. Your fans and visitors on social media, as well as your blog, will realize that they are not dealing with machines, but human beings.

Reveal your new products (sneak peek)

Reveal your new products to your audience first! They will feel special by your gesture and love to be the first ones to start the buzz.

Make a tutorial video about your product

Make a video about how your product is used. Not every product needs a tutorial for usage instructions, as people will usually be familiar with them. However, if it is a new and revolutionary product, about to take the market by storm, it doesn’t hurt to show the world how it actually works. And the video will definitely generate a buzz!

Have a 50% OFF sale

Nothing sounds dearer to the human ears than hearing someone say “FREE” OR “50% off”. So capitalize on these magical words, and announce a 50% sale. Also make sure it is for not more than 3 days; create a sense of urgency! Make a nice graphic, put it on your website and watch the magic happen!

Hold a contest

Outside of a 50% sale, the other word which generates an equal amount of interest is “Contest”. Plan a contest for your fans. It may be as simple as taking a ‘Selfie’ with your product and posting it on social media. You may use the services of Gleam, in order to increase the chance of your contest being shared and becoming viral.

Participate at an event and write about it

 People love to hear valuable tips as well as experiences of others in the same field; you may include such topics to make your content writing all the more interesting. For example, if you were at a trade show, you may re-collect your experiences there and write a blog about the whole trade show participation. You may even compose a point wise checklist of the “Do’s and don’ts about trade show participation”.

Share the inspiring story of how you became an entrepreneur

People crave for inspiration, and if it is coming from people of their own field – then there is nothing like it! Share your story and tell the audience about what inspired you to start off on your own. Tell them about the difficulties you faced and how you overcame them to setup your own business. Let them know, what it takes for a business to succeed.

These are the different ways in which you can use content marketing to provide value as well as market your products and services.

Cheeck Out here Our Affordable Website Design and SEO Services around New Zealand.