How To Create and Advertise on Facebook Using Facebook Ads

Social media is the biggest platform for everything online. Whether it is news, views, business, or promotions, mediums such as Facebook Advertising give a big outreach to business. It is already putting even the traditional form of media on the back foot. Small as well as large business houses use Facebook for aggressive marketing and advertising.

With millions of users from all over the world Facebook has become a rocket that no business can ignore says Donald Atkinson, CEO of a global company with the base in New Zealand. The potential for using Facebook to advertise is immense but the mistake that we do is that we often approach it with an objective of “trying it out”, he adds.

For an established business willing to spend dollars on advertising it may not matter much. However, for small businesses including micro, small and medium enterprises that don’t have a big budget for marketing Facebook is the best medium for delivering budget-friendly advertising campaigns to the target audience.

Four indisputable reasons why your business needs to invest in Facebook advertising:

Everyone is on Facebook:

Millions use Facebook for whatever peculiar reasons that may be. One basic idea is to have a public profile and get noted. Many among the millions of users spend ages browsing stuff and chatting with people in their circle. Inadvertently they also tend to click on advertisements, share them, like them and in the process promote them. This vast pool of people could one day become your potential customer.


Highly targeted Advertising:

Targeted advertising is a specialization of Facebook. This offers targeting options that possibly you couldn’t have gauged such as life-event targeting, custom audiences and lookalike audiences. With such plethora of options advertisers get a good option to spend only on relevant audiences so that they can get optimum value from the money they spend on ads.

Cost-effective Advertising:

Facebook Advertising cost a fraction of what other online marketing forums would cost. For a multinational it might not matter if they spend some dollars but for small businesses that won’t have a big budget, it matters a lot. Every penny of the ad budget counts. So an effective way to do is to post links on Facebook and reach out to your pool of customers.

Different ROI:

Some businesses do well and some don’t. Success and failure happen in every business. Most businesses fail for the fact that the business didn’t have a solid strategy or due to the reason that they approach Facebook Ads with some wrong intentions. What you sell on Facebook greatly determines the success of your campaign and B2C businesses are likely to find more success than B2B in direct selling.

The results of your campaign are quite visible. The metrics such as:

  • Impressions: The number of times your ad was shown.
  • Reach: The number of users who saw your Ad.
  • The number of actions people took, such as clicks, page likes, engagement, comments and shares.
  • Cost per Click, Cost per Like and Cost per Conversion.

All these will help you gauge and understand your ad’s performance and measure ROI. This will also help you analyze what you spent and what you get out of it. With this you can optimize your campaign results as well and in the process get better results in terms of marketing.

So, for your business Facebook is the most cost-effective way of targeted and cost-effective marketing and if successfully executed in a professional way it will give your company rich dividends in the long run.

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Affordable Seo Services

How do I choose the right keywords for SEO?

Every successful business today has a ranking on Google. This is so with the keywords that is used in the blogs, write-ups and so on. Search engine optimization (SEO) plays a critical role in building the success of a business online.

It begins with your headline before you start with the journey of your thoughts that is put forth in the article that follows. Using right keywords will ensure that you hit the right target. Keep this in view when putting together your keyword phrases list:

What is a keyword phrase?

To begin with it is important to understand what your business needs are and what are the primary objectives. For this we use the right keywords so that Google pulls up your site to the front list of search items whenever a user or customer types it in the browser.

For example, as a part of your business you want to sell white t-shirt for ladies. To appear on the top pages of Google’s search results your content should be filled with keywords and phrases such as “buy white t-shirts for ladies”, “attractive white t-shirt for ladies”, “ladies white t-shirt prices”, etc.

Further, where the number of products and services that you offer is expansive and you have an exhaustive range then you would be looking at a wider market. You may likely target shoppers at various stages of sales such as those who are researching for some specific products, those reading reviews about products and those comparing prices of products from different sources.

You can divide them into different groups and split them into buyer type, buyer stage, product type or region. Avoid keywords that are an extension of what you have already. For example, when you have used “buy white t-shirts” it doesn’t make any sense in adding “buying white t-shirts”.

Refine your keyword list

Many businesses have the habit of assigning certain keywords each time they optimize their web pages. Often these keywords are not just about SEO but also about defining a company’s marketing campaign.

Some attributes to refine your keywords list are:

  • Focus on some good phrases. Keep it simple to define your products and services in the best way possible.
  • Avoid vanity keywords and use more specific keywords to come up in the rankings significantly.
  • Product attributes such as color, style, design and shape, etc. should be spelt out.
  • Unique problems that people experience which your product can solve.
  • Anything specific or unique about your business.

Review how competitive the keywords are

One way to figure out keywords that are worth using frequently is the words which advertisers are interested in and willing to pay for. Google AdWords allows website owners to have their ads show for specific keywords. It is a quick way to target keywords although it involves some cost.

Google AdWords Keyword Planner will give valuable feedback on keywords that you want to use in your business. You can verify the expected cost per click, i.e. the amount advertisers are willing to pay for this keyword. Where advertisers are willing to pay more than $2 in New Zealand then it becomes clear that the keyword has prominence in the market and if used can translate into sales.

It is a universal truth that advertisers don’t pay for something which doesn’t sell. And these are words which specify commercial intent which gives an indication that buyers type those keywords not for window shopping but for buying. Use highly competitive keywords for later use if you are just starting out as you need to establish in the market before taking on the big guns.

Check your current ranking

The first step begins by checking your current ranking and where you stand before you start building your website with chosen keywords. This will enable you to chart your progress in due course. It will help you also determine whether you are on the right path and whether you are getting good results.

Check your current ranking through Google search and then scan the results page by page. You can change your settings to show more than 10 results on the search homepage. Change the results setting to verbatim at the top under search tools to remove personalization which tends to uplift websites that you visited previously higher up in the results. Incidentally this is a good reason for encouraging traffic on to your website.

Periodically review your target market

Just as technology changes and customer thinking changes, over a period of time words used also change. There will be new forms, abbreviations and thoughts which are coined in daily conversation written and verbatim. To keep abreast of this you need to be aware of the performance of your product in the market. Is it still well received? For example, “mobile-friendly” has gained popularity with the introduction of smart phones and tablets. People use hand-held devices to gather information. So you need to keep moving with the changing times.

Have in place a keyword list and keep it expanding. Put them to best use in your blogs, tags, and titles or keep it peppering on your website to draw attention. Use them also when getting links from other websites. When kicking off an SEO project or when optimizing the website, keywords have a prominent role to play.

Web Development

Website Design versus Website Development: What’s the Difference?

Many businesses don’t spot the difference between website design and website development. For them it is all about having their stuff put online. Often the two are treated as one and the same thing, no confusions in it. However, a professional website is completed when both web designer and web developer works on it. Take out one from the picture and you won’t see the site hosted online.

So why should you care for it?

It is important to know the basic difference when you are buying something. Even for the small stuff that we buy from the retail shops we spot the differences, don’t we? Although the terms website designing and website development are used interchangeably, they are not the same always. Website design is what you see in the front-end, i.e. the look and feel of the site, and website development is the programming that takes care of the site’s functioning.

What is website designing?

One thing which comes to the layman’s mind is website designing is the pagination, i.e. layout all the text and graphics in an order to make it look attractive. This is only partly correct as full designing involves a lot more into it. Designing involves customizing for your customers, as per their needs.

Full design services for website may include the following:

  • Building the brand: To establish your brand identity in the marketplace (residential services, commercial services, fun services, or other services) to the voice and toning of your messaging including printed communications.
  • Logo: It is the first thing that outside world notices. Developing a completely original logo which can be trademarked across platforms will pay rich dividends. The costs can vary between USD 500 to USD 5000 depending on how involved is the entire process.
  • Fonts: This important aspect builds your website and establishes your business. Fonts should be attractive for printed material, logos, headings and body of the website.
  • Colour palette: Usually a complementary set of colours with one colour being dominant which represents the brand of your company.
  • Custom artwork and photography.
  • Custom icons which are used on the website.
  • Printed collaterals including business cards, letterheads and direct mail pieces.

So website designing involves putting in lot more features than just having a plain text and some pictures in a pattern on the web. It involves a whole lot of process in developing a brand and is tied closely with your marketing.

With the specialization involved website designing tends to be costly at times. For the full design of your brand including your website you may have to keep aside a budget of somewhere around USD 5000.

Website development involves what then?

Website development often involves things such as developing the back end applications of website such as payment gateway system or adding a shopping cart tool to the website. Website maintenance, content management, search engine optimization and marketing are other things involved. Strictly speaking web development process involves everything connected to the back end of the website.


For those interested in look and appearance website development is boring stuff. It involves all the coding that takes place behind the scenes including programming through HTML, PHP and CSS. It is the technical aspects of a website work. For example, when submitting a form it sends you an email with customer query details or resizing correctly on a small screen such as your smartphone, tablet or PC.

Web development has simplified over the years, however, the more features you require, the more work the developer needs to carry out to meet your needs. This decides the costing as well. For businesses an everyday website development may cost around USD 300. If you have other out of the box requirements then get ready to shell out more.

Another way of saving costs in designing is to work on templates which can be tweaked and fine tuned according to client requirements and budget. But for those with bigger budget it is advisable to work with dedicated designers who provide full design service.

To conclude it is the visitors’ tastes that matters at the end no matter what you think otherwise. More often than not visitors prefer something simple, easy to access and get the information that they want, and this needs to be kept in mind while doing your design and development.


How much does a Website Cost in New Zealand?

Every business needs a website. It is an essential part and parcel of business in the digital era that we live in. What businesses operating from New Zealand need to know is the cost involved in website design and website development. It can vary depending upon the elements that make up web designing.

Web development, web hosting, domain names, and email addresses, et.al. Needs to be considered in your project. Those of you who are net savvy would have seen great many websites on the net with super cool features, moving graphics, options to sign for newsletters, database searches and links to various other websites.

Often businesses that are not sure of their success in the beginning stick to having a basic website and later on keep adding features that they believe would sell. To begin with they put out the idea in a rough form on the internet.

WordPress Website Costs New Zealand

WordPress Basic: 3 Pages Website WordPress Starter: 5 Pages Website
Get the basics with a 3 page WordPress website with your choice of theme.

NZ $350 + GST

Get started with a 5 page WordPress website with your choice of theme.

NZ $550 + GST

WordPress Advanced: 5 Pages Plus WordPress Custom Build Website
An advanced WordPress website with your choice of theme up to 20 pages and theme customizations.

NZ $1150 + GST

A custom built WordPress website to match your brand. Get a fixed price quote for your wish list.

From NZ $3500 + GST

What else is included in a website cost?

Client needs to carefully peruse the details of each package as to what they offer and what all are included in the website cost which is published.

It would be great if you could work out in advance what all are included in your website cost and what all aren’t before you start with designing. There are cases where clients believe that something was part of the website designing process but then the designer doesn’t specify it in the beginning and later when you want it desperately you need to bear extra expenses to get it done. So avoid this hassle in the beginning stage itself.

Often in New Zealand certain software and technologies used for web design come with a license fee implying that you pay a premium for it, or your web developer needs to be remunerated more since they have to pay and buy an expensive license.

Locked-in Contracts

WordPress is open source software. In-house systems come with a license fee. This you don’t pay if site is constructed using WordPress. WordPress also works well with any system and afterwards if you want to make alterations to your website then you can take it to a web developer and get your changes done.

What is not included in a website cost?

The price of web hosting is separate. It is not included in website designing cost. Hosting connects the website with the World Wide Web. The price for this in New Zealand ranges from $10 to $ 40 per month depending on the service provider. We aid our clients in understanding and going for the best available option. We also arrange for domain name registration which costs around $30 to $50 per year.

Stock photos and graphics costs won’t be included in website design as these needs to be purchased from different sources. Charges are applicable depending on where you buy them from.

Plug-ins and third party software also need to be purchased from different service providers / vendors. Although some of these add-ons can be availed for free, most of these you need to buy. If you are looking for a specific plug in or type of functionality then you need to shell out more money.

Responsive Web Design

All About Responsive Website Design

In the era of smart phones and tablets a responsive website design maintaining its unique look and feel irrespective of devices and factors such as screen size, pixel resolution, click versus touch, and many other functions that come along in your hand-held devices, is all the more vital.

So what is a responsive website and why do we need this? This is a question that is often asked not just by you but even by those top CEO’s in today’s business.

A responsive website makes your site look good on all types of devices and the demand for this is already at its peak in the market. A responsive website design method is aimed at coding a website to give the viewer of the website an optimal viewing, reading and navigating experience. It should also come with built-in features for minimal resizing, scrolling and panning across various devices including desktop PCs, laptops, tablets and mobile phones.

The design pattern of the website including the user interface (UI) should be able to adjust itself to these various devices.

Advantages of Responsive Websites over Conventional Ones

Let us now examine what responsive websites bring to the table that conventional sites don’t. There may be some who would say why the fuss about this and having one which adapts itself to the various internet devices that we see these days is no big deal. Well you are for a matter of fact mistaken and will realize this as soon as you step in to the business to market your products.

The best web designers put huge emphasis on having a responsive website for garnering good business orders and generating good enquiries. This is so because the world has to a large extent moved beyond the traditional ways of marketing and usage of devices to market their products and services and business is now done through various channels.

For example today’s smart phones in the market come up with features that are much more tech savvy than what was available in full pledged computer systems and this bridges the gap between devices, ideas and the end customer. So you are more connected with the market as well as your audience which is very important.

The various apps on smart phones such as WhatsApp, ticket booking apps, social media channels, hotspot, and so on make it all simple and easy for the public to do what they used to do through emails, browsing the internet on PCs, etc. a few years ago.

Before responsive websites became popular businesses that ventured into the field of mobile marketing had to build an additional website that could be used on mobile platforms in addition to the regular one which is used as the business website.

Getting Responsive Websites and Eliminating Problems

For those looking forward to enter the mobile marketing business, if not today but sometime in future, responsive websites are essential and to get those you need tech savvy designers and developers who can build a good responsive website for your business.

Although responsive websites may burn more holes in your pocket than the traditional ones but with the added reach of mobile marketing and peace of mind that comes the fact that your website is screened perfectly regardless of the devices that it is viewed on is an additional factor to be weighed in the scheme of things.

As the adage says, content management systems and e-commerce works well when you have responsive websites, it is definitely worth a try.