Widen Your Company Horizons With Social Media Presence

Social media is today the biggest platform for any business venture. Whether you are a start-up or an established brand you need to be present on all social media platforms to leverage potential and keep your business growing. The Internet as a source of information and market opportunities is a humongous platform and as companies get into the game they establish a footprint in the market. From Facebook to Twitter, LinkedIn to Fastpitch, Instagram to Pinterest to Tumblr, the list keeps growing and this necessitates that businesses stay tuned to make the best of the plethora of opportunities that the world of social media has thrown forth.

Mark Zuckerberg, founder of Facebook had once said, “Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message.” This becomes true when it comes to social media. All these channels are nothing but your biggest friends in electronic media that enhance the popularity of your products through online presence. Marketing executives that companies hire may or may not have impact on strangers and whatever impact is created will be limited geographically but social media has no such limitations. It is available 24×7 as your business partner transmitting your business and keeping it alive in the minds of the public.

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Concurring with the views of Zuckerberg, Annie Winter, and an Australia based blogger and social media enthusiast said, “Social media has changed the way businesses used to operate two decades ago. Online channels such as Facebook and Twitter give companies a free hand to place advertisements and connect with the entire world with the press of a button. Social media is the key to open up a world of business opportunities and procure clients, understand their requirements and give for them what they are looking for. In the way, you build a rapport that can be long-lasting.”

Read: Facebook Marketing Strategy

Perhaps the biggest thing that social media does is that it creates brand awareness even when you start from zero. Your potential customers by clicking on your page will gather knowledge on the products that you display. It builds a perception about your company. Carefully constructed audio-visuals and messaging on your viral marketing sites will pay rich dividends. It is important that the messages need to be consistent with the kind of brand image that you want to promote.

It is also important to focus on following like-minded companies to help create synergies between your products and services. Furthermore, always take a feedback from your customer on your products. You could initiate a conversation with them. Engaging your company with customers online will further increase chances of garnering business opportunities and build your brand among the public.

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Generally, people would retain or share information which is of use for them in their daily life and getting the pulse of your customer and bring forth such brands will obviously create rooms for accommodating your business within their mindsets. Additionally, it is important that besides keeping your customer engaged the officials of your company act professionally and operate within boundaries that they are supposed to do. You shouldn’t indulge in abusive language when a customer doesn’t buy your product or gives a negative comment about it in the company’s social media page.

Whenever a customer chooses to buy a product from a company the first thing that he or she would do is to read the business’ social media page. Reviews play an important role in this. Many customers will try out your product because their close friend or relative or colleagues have liked your product, used them and posted positive feedback on it. So having a large social media following is very critical to keep your business running. Positive reviews matter a lot.

Perhaps you could do this by posting an interview of one of your customers that have used your product because it will be they who will be speaking rather than you mouthing about your company. In this way, you could avoid beating your own drum. However, as in every business, social media also has its pitfalls.

There are cases when a customer or anyone from the public may post some seriously negative comments creating an adverse impact on your business. The best way to get back into the rating is by getting your customers happy with your services to post positive feedback which can overshadow the negative effects.

Whatever be the case it is true that today social media plays a prominent role in shaping business and the onus is on companies on how to make best use of the opportunities brought forth by these channels and establish their presence across the globe successfully.

Top 3 Ways To Market Your Business Online In 2017

We are witnessing the fourth industrial revolution (Industry 4.0) unfolding before us. Just as you have information about your product on your fingertips, customers also have information on their hands.

They are connected through a net and they can access data and information anytime and anywhere they want. The digital world is the first place where you get in touch with your potential customer for marketing your products. Knowledge on this alone won’t suffice. We are in 2017 and it is the age of cut-throat competition. Your products may perhaps be the best but to be the first is a daunting task and for this, it is essential to get the basics correct first.

Website

The foundation is laid with your website. Customers first visit websites to check out what you have to offer, to see the descriptions, check if any offers or discounts are there and the shipping rates if they happen to be placed in a far flung region, and so on. For this, the homepage needs to be simple yet attractive. Information must be visible without having too much to scroll. This is important since many customers wouldn’t be patient to see what is down below.

Establishing communication is another factor in having a successful business outcome. Can your customer, if you are a service related business, see a click to call icon above the fold, i.e. without scrolling, and can he by clicking that call you up directly instead of having a service provider do the job.

These are certain tips to be kept in mind while constructing a website in the year 2017. Also, it is the age of smart phones and everything is made available instantly through phones carried in pockets. Search Engine Google had last year stated that it is giving importance to mobiles first and then only desktops and laptops.

Since around 60 per cent of the searches are now carried out on phones it is imperative that you have a mobile friendly website. You need to keep this factor in control else fix it as soon as possible to stay competitive in 2017.

Also Read: 5 Reasons Why You Need A Website Re Design

AD WORDS AND SEO TO IMPROVE SEARCH ENGINE RANKINGS

Google is by default the place where anyone would search for information. This huge search engine has created the most measurable forms of marketing and advertising in history. Google Ad words enable you to reach out to millions in one shot.

You can sell your goods or services to the entire world. Splitting your campaigns and Ad words will be a good idea. The campaign usually must be a base word. For example, you can keep your campaign as “manufacturing” and the ad groups within that key terms can have variations such as “electronics manufacturing”, “plastic manufacturing”, and so on.

Your work will become more organized, creative and you will end up viewing the performance of different terms and create extremely specific ads for your target customers.

ALSO READ: STRATEGIES TO DRIVE MORE TRAFFIC TO YOUR WEBSITE

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Ad words and search engine optimization (SEO) are closely related than ever before in 2017. Google’s Quality Score is a witness to that. Google looks at the content on your website which is the same content contributing to your organic ranking.

It looks at that and the Ad words and how much they are related. If yes then your rankings improve. A good Quality Score can place your company above your nearest competitor.

Quality Scores and SEO are directly interrelated along with the organic ranking and the more time you spend in enriching your content in those directions the better your ranking will become with Google gradually placing it above your peers.

Facebook Lead Ads

Are you on Facebook? It is an often asked term. Facebook has more than 800 million active users and 200 million logs on to the medium on a daily basis. Your Facebook page is the extension of your website and it needs to surpass your website in terms of your interaction with the customers.

                                           Facebook Leads

You can spend some time daily on browsing through web pages that have used Facebook to the optimum and reproduce their formula on yours as well. Facebook will help you create fan pages and for this, you need to frequently post new content such as videos, short messages, audio visuals, replying promptly to comments from viewers, get them to press the like button, and in the process develop a one-to-one relationship with your client.

Develop an interactive page and get a lively community of people to discuss your business among them. Cash on to the opportunity brought forth by the digital world and achieve extraordinary results.